Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sprig + Fern is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sprig + Fern performance in the New Zealand and how they change over time
See what factors influence Sprig + Fern performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Sprig + Fern' competitors in the New Zealand
An analysis of Sprig + Fern' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Sprig + Fern has a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference relative to peers like Honey Cafe, The Co-Op Kitchen & Bar, Better Burger, Dixie Browns, Duck Island Ice Cream, and Mexico, which share a similar leading percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and positive word-of-mouth.
Sprig + Fern's overall customer satisfaction is 79%, a decrease of 10.1 percentage points year-over-year. Tasman and Wellington show high CSAT (96%) with positive growth, while Nelson has a lower CSAT (62%) with a significant decrease. Recent monthly CSAT fluctuates between 73.51% and 97.92%, indicating variable customer experiences.
Average check reflects customer spending per visit and helps assess pricing strategy effectiveness and revenue trends.
Sprig + Fern's overall average check is 35.1 NZD, a decrease of 11.8% year-over-year. Tasman has the highest average check (42.1 NZD). Average check varied monthly, starting from 39.35 NZD and falling to 28.13 NZD, reflecting changing spending patterns.
The number of outlets indicates brand reach and market presence, influencing accessibility and brand visibility.
Sprig + Fern has 5 outlets in Tasman, and 4 each in Nelson and Wellington. Canterbury has 1 outlet. This distribution reveals a concentration of outlets in Tasman, Nelson and Wellington reflecting key markets for the brand.
Identifying competitors through cross-visitation reveals direct rivals and shared customer base, guiding competitive strategy.
Sprig + Fern's top competitors based on customer cross-visitation include Toastie Picton, McDonald's, Coastal Cafe (coffee cart), Toad Hall and Lone Star. These brands share a portion of Sprig + Fern's customer base, with cross-visitation rates between 3.28% and 4.92%.
Analyzing traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation.
Sprig + Fern experiences peak traffic workload between 17:00 and 19:00, reaching over 62%. Traffic is minimal before 10:00 and after 22:00. This hourly breakdown indicates the busiest and slowest periods, useful for operational planning.
Consumer segment analysis informs targeted marketing by understanding demographic characteristics and preferences.
Women are overrepresented among Sprig + Fern's consumers (affinity index 77). Men are also overrepresented (affinity index 118). Gen X has affinity index 488 meaning they show high affinity for the brand.