Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Som Tum Thai is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Som Tum Thai performance in the Vietnam and how they change over time
See what factors influence Som Tum Thai performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Som Tum Thai' competitors in the Vietnam
An analysis of Som Tum Thai' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Som Tum Thai holds a leading position with a market performance percentile of 99 in Vietnam's Cafe & Restaurants industry. This places Som Tum Thai in the top 1%, indicating a strong market standing relative to its peers. Performance peers in the same percentile range include Trà House & Bistro, M' Bros - Original French Tacos, Nhà Hàng Mèn Mén Sa Pa, Hanoi Food Culture Restaurant & Cooking Class, Nhà Hàng Ngọc Phương Nam, and SOHO COFFEE VUNG TAU.
Competitor analysis reveals market dynamics and potential threats, guiding strategic positioning and competitive advantage.
The top competitors for Som Tum Thai, based on customer cross-visitation, are Pizza 4P's (13.07%), Starbucks (8.04%), Highlands Coffee (7.54%), Sushi Hokkaido Sachi (5.53%), and Al Fresco's (4.02%). This indicates that customers who visit Som Tum Thai also frequently visit these establishments.
Understanding traffic workload helps optimize staffing and resource allocation to maximize sales and customer experience.
Traffic workload for Som Tum Thai peaks between 10 AM and 9 PM, with the highest traffic observed between 6 PM and 7 PM (55.67% and 55.69%, respectively). The lowest traffic occurs during the early morning hours (0 AM to 5 AM), suggesting operational adjustments may be needed during peak and off-peak hours.
Analyzing consumer segments enables targeted marketing and personalized experiences, maximizing engagement and brand affinity.
The affinity index for Women is 102 and for Men is 99. This suggests a slightly higher affinity among women. The affinity index for Gen X is 104, Gen Y is 112 and Gen Z is 91. Gen Y showing the highest affinity and Gen Z are under-indexed, indicating a need to tailor marketing efforts to attract this segment.