Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
So Fresh is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence So Fresh performance in the Nigeria and how they change over time
See what factors influence So Fresh performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of So Fresh' competitors in the Nigeria
An analysis of So Fresh' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance (percentile) reveals brand's share of foot traffic, indicating competitive strength and customer preference in its industry.
So Fresh has a Market Performance percentile of 94, which is leading. This indicates that So Fresh captures a significant portion of customer traffic. Its performance peers White Tree Lagos, CHICKEN CAPITOL, Carabana Lounge, Talenu Buka & Garden, 15 on herbert, and Kado Wine Bar are in a similar percentile range.
Outlet count indicates brand reach and market presence. Growth trends reveal expansion success and potential for increased market share.
So Fresh has a total of 12 outlets across Nigeria. Lagos State has the highest number of outlets (8), while Oyo State, Rivers State, Federal Capital Territory and Ogun State each have 1 outlet.
Competitor analysis identifies key rivals and their customer overlap, aiding in strategic positioning and targeted marketing efforts.
KFC is a major competitor with 40% customer cross-visitation. Akara Abuja (Bbf.ng), Fuschia Restaurant Abuja, Hunger Solution Point, and Pizza Hut each share 20% customer overlap with So Fresh.
Traffic workload analysis pinpoints peak hours, enabling optimized staffing, inventory management, and enhanced customer experience.
Traffic workload peaks between 12:00 PM and 6:00 PM, with the highest workload at 17:00 (59.89%). Traffic is minimal between 10:00 PM and 6:00 AM, with no traffic between 10:00 PM and 6:00 AM.