Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smullers is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Smullers performance in the Netherlands and how they change over time
See what factors influence Smullers performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
An analysis of Smullers' competitors in the Netherlands
An analysis of Smullers' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Understanding market performance reveals brand strength and customer preference relative to industry peers, guiding strategic decisions.
Smullers, with a market performance percentile of 97, is a leading brand in the Netherlands' Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference, placing it in the top 3% of brands. Performance peers in the same percentile range include Day's StoneGrill 1870 | Foodbar, Strandpaviljoen Paal 9, Ristorante Fratelli, Strandpaviljoen De Haven van Renesse, Het IJskabinet, and IJssalon IJstijd.
CSAT reflects customer loyalty and overall brand perception. High satisfaction scores often correlate with repeat business and positive word-of-mouth.
Smullers' overall customer satisfaction (CSAT) stands at 61%, showing a significant increase of 16.1 percentage points year-over-year. This improvement suggests enhanced customer experiences and positive brand perception. The CSAT data for the Netherlands region mirrors the overall CSAT, indicating consistent satisfaction levels across the country.
Outlet count indicates brand reach and market presence, impacting accessibility and overall revenue potential.
Smullers operates 26 outlets in the Netherlands. The number of outlets remains consistent within the reported period. Maintaining a stable number of outlets suggests a focus on optimizing existing locations rather than rapid expansion during this period.
Identifying competitors reveals direct alternatives in the market, informing strategies to differentiate and capture market share.
McDonald's (11.76%), Starbucks (8.82%), eazie, Piet Patat, and Julia's (each 5.88%) are the top brands that Smullers' customers also visit. McDonald's represents the highest overlap. This shows these are the primary competitors for Smullers.
Analyzing traffic workload by hour helps optimize staffing, promotions, and resource allocation to match customer demand.
Smullers experiences peak traffic between 11 AM and 8 PM, with the highest workload observed around 6 PM. Minimal activity occurs between midnight and 10 AM. Staffing and promotions should be concentrated during peak hours to maximize efficiency and sales.
Understanding consumer demographics informs targeted marketing, allowing brands to resonate with specific groups and enhance engagement.
Women show an affinity index of 96, meaning they are slightly under-indexed compared to the average consumer. Men show an affinity index of 102, making them slightly over-indexed compared to the average consumer. Gen X has an affinity index of 94 while Gen Y has an affinity index of 104, indicating they are more strongly represented than the average consumer.