Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
smöoy is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence smöoy performance in the Spain and how they change over time
See what factors influence smöoy performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of smöoy' competitors in the Spain
An analysis of smöoy' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
smöoy's market performance is at the 98th percentile, a leading position, placing it in the top 2% of brands in Spain's Cafe & Restaurants sector. This indicates a strong market presence and customer preference relative to its competitors. Performance peers in the same percentile range include El Rincón Steak house, RESTAURANTE EL BUEN COMER, Pizza Royers, La Fresca, Tokio, and Restaurant Poseidon.
Customer satisfaction (CSAT) is vital for gauging customer loyalty, brand perception, and identifying areas for service improvement to drive growth.
smöoy's overall CSAT is 62%, a decrease of 6.5 percentage points year-over-year. CSAT varies by region, with Balearic Islands showing high satisfaction (85%) and growth, while Castile and León shows lower satisfaction (66%) and a decrease. The Region of Murcia shows 56% satisfaction with slight growth. Recent CSAT trend shows decline from 76.09% in April to 57.63% in June.
Tracking number of outlets indicates brand's expansion and market penetration, reflecting business growth and geographic reach within the industry.
smöoy has varying outlet counts across Spain, with the Region of Murcia leading with 8 outlets. Other regions include Valencian Community (6), Castile and León (5), Galicia (4), Community of Madrid (3), Balearic Islands (2), Catalonia (2), Andalusia (1), Basque Country (1), and Castile-La Mancha (1). This distribution shows regional presence.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and highlighting opportunities for differentiation in the market.
smöoy's customers also visit McDonald's (10.20%), Domino's Pizza (4.08%), Loops&Coffee (4.08%), Brunchit (4.08%), and llaollao (4.08%). McDonald’s is a primary competitor in terms of shared customer base. The other brands have equal share of cross-visitation.
Traffic workload analysis helps optimize staffing, manage resources, and improve service efficiency during peak hours, ensuring a better customer experience.
smöoy experiences peak traffic between 17:00 and 19:00, with highest workload observed at 19:00 (54.21%). Traffic starts increasing at 10:00 and remains high throughout the afternoon and evening. Lowest traffic observed between 1:00 and 8:00.
Understanding consumer segments enables targeted marketing and product development, optimizing engagement and improving ROI by aligning strategies with specific groups.
Women (126 affinity index) are over-represented among smöoy's consumers, while men (79 affinity index) are under-represented. Gen Y (153 affinity index) is significantly over-represented, while Gen X (52 affinity index) and Gen Z (51 affinity index) are under-represented.