Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smoky Boys is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smoky Boys performance in the United Kingdom and how they change over time
See what factors influence Smoky Boys performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Smoky Boys' competitors in the United Kingdom
An analysis of Smoky Boys' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference within the cafe and restaurant industry.
Smoky Boys' market performance is in the top 1% within the Cafe & Restaurants industry in the United Kingdom, indicating a leading position. This high percentile suggests strong customer preference and competitive strength compared to peers like Zia Lucia, Bruncho, Dylan's, CZN Burak Gurme, Fenix Restaurant and Bar, Manchester and Naroon.
Customer satisfaction is vital to gauge customer loyalty and identify areas of service improvement, impacting brand reputation and long-term success.
Smoky Boys' customer satisfaction is at 84%, with an 8.3 percentage point increase year-over-year in England. This indicates significant improvement in customer perception. The dynamic CSAT data shows variability between months, peaking at 92.22% in June 2025, suggesting a need to understand drivers of these fluctuations.
Average check reveals customer spending habits, influencing revenue strategies and menu optimization efforts for increased profitability.
The average check for Smoky Boys is 24.8 GBP, reflecting customer spending per visit. There has been a 4.5% decrease year-over-year. The dynamic data indicates the average check was 21.96 GBP in June 2025. This decline suggests the need to investigate factors impacting customer spending.
Outlet count reflects brand reach and market presence, signifying scalability and potential for broader customer engagement and revenue generation.
Smoky Boys has 13 outlets located in England. This number signifies the current scale of the brand's physical presence. Monitoring the number of outlets helps understand the company's expansion strategy and market coverage within the United Kingdom.
Analyzing competitors identifies market rivals and their customer overlap, informing strategies to enhance differentiation and retain/attract customers.
Smoky Boys' customers also frequent JD Wetherspoon (5.21%), McDonald's (4.17%), Miller & Carter (3.12%), Nando's (3.12%), and FiLLi Cafe (2.08%). This cross-visitation data suggests these brands are direct competitors, and understanding their appeal can inform Smoky Boys' competitive strategies.
Understanding traffic workload by hours helps optimize staffing, manage resources effectively, and enhance customer experience during peak times.
Traffic workload for Smoky Boys peaks between 11:00 and 21:00, with the highest workload at 18:00 (54.90%) and 19:00 (55.29%). There is minimal activity between 02:00 and 07:00. This data indicates peak operational hours. The brand can use this to adjust staffing and resource allocation.
Analyzing consumer segments by gender and generation helps tailor marketing strategies, messaging, and product offerings for improved targeting.
The affinity index for women is 109, indicating a higher-than-average representation among Smoky Boys' customers. The affinity index for men is 94, indicating they are under-indexed. Gen Y has an affinity index of 113, Gen Z is 126, and Gen X is 78. Gen Z, followed by Gen Y, show a high affinity for the brand, suggesting effective engagement with younger demographics.