Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Serrano is right in the middle
Sample of brands in the same percentile
See what factors influence Serrano performance in the Iceland and how they change over time
See what factors influence Serrano performance in the Iceland and how they change over time
Available by subscription
Available by subscription
An analysis of Serrano' competitors in the Iceland
An analysis of Serrano' competitors in the Iceland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Serrano, with a MARKET PERFORMANCE of 50 in Iceland's Cafe & Restaurants industry, is in an average position. This means Serrano's traffic aligns with industry median. Peers in the same range: Skjol Cafe, Hótel Laugar Restaurant, Franska kaffihúsið á Rauðasandi, Baulan, Múlaberg, FUEGO Taqueria.
Outlet distribution reveals market presence and expansion strategy, crucial for assessing brand reach and regional dominance.
Serrano has 11 outlets in Iceland. 9 are in the Capital Region, signifying a strong urban presence. The Southern and Northeastern Regions each have 1 outlet, indicating a more limited reach outside the capital.
Identifying top competitors and cross-visitation patterns allows for strategic benchmarking and targeted marketing efforts to gain market share.
Serrano's customers also visit Viking Café, Black Beach Restaurant, Kjarr Restaurant, Eos Table, and Subway (16.67% cross-visitation each). This indicates shared customer interests and potential competitive overlap.
Understanding traffic workload helps optimize staffing, manage resources efficiently, and enhance customer experience during peak hours.
Serrano experiences peak traffic between 10 AM and 9 PM, with a high of 59.93% at 7 PM. Traffic is minimal from 12 AM to 9 AM, indicating operational hours aligned with customer demand.