Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is ahead of most brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Iceland and how they change over time
See what factors influence Subway performance in the Iceland and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Iceland
An analysis of Subway' competitors in the Iceland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Subway's market performance in Iceland is at the 70th percentile, indicating average/above average market standing. This means Subway captures more customer foot traffic than 70% of Cafe & Restaurants in Iceland, which is better than Nesti Ferskt og fljótt, Il Ristorante Antico, Hengifoss Food Truck, The Irishman Pub, Bubbly, and Frystiklefinn restaurant.
Outlet count indicates market reach. Monitoring distribution aids expansion decisions and service accessibility improvements.
Subway has 15 outlets in Iceland, predominantly in the Capital Region (11 outlets). This indicates a strong presence in the Capital Region, while the Southern, Western, Southern Peninsula and Northeastern Regions each have only 1 outlet.
Competitive analysis spots key rivals. Knowing top competitors' visitation patterns informs marketing and differentiation tactics.
Subway's customers in Iceland also visit Bragdavellir Barn Restaurant, Arabian Taste and Brauð & Co (22.22% cross-visitation each), suggesting these are key competitors. Prikið and Bjargarsteinn Mathús have a cross visitation of 11.11% each.
Traffic workload shows peak hours. Understanding visit patterns enables efficient staffing and resource allocation for better service.
Subway in Iceland experiences peak traffic between 10:00 and 21:00, with the highest workload around 12:00 (57.82%). Traffic is minimal before 9:00 and after 22:00.
Consumer segments tailor marketing. Understanding demographics improves messaging and product appeal for higher engagement.
Men (165 affinity index) and Gen X (154 affinity index) show high affinity towards Subway in Iceland. Gen Y is close to average (98 affinity index). This suggests Subway's marketing and offerings resonate more strongly with Men and Gen X consumers compared to the general population.