Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Serenitea is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Serenitea performance in the Philippines and how they change over time
See what factors influence Serenitea performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Serenitea' competitors in the Philippines
An analysis of Serenitea' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference.
Serenitea holds a leading market position in the Philippines' Cafe & Restaurants industry with a percentile of 94, placing it in the top 6% of brands. This suggests a strong competitive position. Its performance peers include Buffet Town, 3 Bros Falafel, To Ho Panciteria Antigua, MAX COW PANGLAO, Soul Kitchen Co, and Tagbalayon restaurant, which are in the same or adjacent percentile range.
Outlet count indicates brand reach and growth, reflecting expansion strategy and market penetration effectiveness.
Serenitea has a total of 23 outlets in the Philippines. Metro Manila has the highest concentration with 14 outlets, followed by Calabarzon with 4, Bicol Region with 2, and Central Visayas, Davao Region and Central Luzon each with 1 outlet.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate offerings.
Serenitea's top competitors, based on customer cross-visitation, include Starbucks, Jollibee, Shakey's Pizza Parlor, Chili's Grill & Bar, and Mary Grace. Each of them shares 20% of Serenitea's customers. This indicates a diverse competitive landscape where customers frequent multiple establishments.
Traffic workload insights optimize staffing, inventory, and marketing efforts during peak and off-peak hours.
Serenitea experiences the highest traffic workload between 10 AM and 8 PM, peaking in the late afternoon. Traffic is minimal during the early morning hours (1 AM to 8 AM), indicating the need for strategic resource allocation based on these hourly trends.
Consumer segment analysis informs targeted marketing, tailoring messages and offerings to resonate with specific demographics.
Serenitea's customer base shows a higher affinity towards women (117 Index) and Gen X (283 Index). Gen Z also shows high affinity with 155 Index. Gen Y is under-indexed (36 Index).