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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Selvi Mess is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Selvi Mess performance in the India and how they change over time
See what factors influence Selvi Mess performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Selvi Mess' competitors in the India
An analysis of Selvi Mess' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Selvi Mess, with a percentile of 99, is a leading brand. This places it in the top 1%, indicating a very strong market standing compared to its competitors like The Hazelnut Factory, Kiki - By the sea, Senapathi Military Hotel, Tic Tac Tacos, Onebite Shivamogga, and Roast CCX - Coffee & Culinary Xperience, all in the same range.
Customer satisfaction is key to brand loyalty and revenue. Tracking CSAT shows how well Selvi Mess meets customer expectations and identifies areas for improvement.
Selvi Mess has an overall customer satisfaction of 83%, up by 4.8 percentage points year-over-year. In Tamil Nadu, CSAT also stands at 83%. The dynamic CSAT data shows fluctuations across April to June 2025, peaking in May, suggesting positive customer experience trends.
Average check reflects customer spending per visit. Monitoring this KPI helps Selvi Mess understand revenue trends and optimize pricing strategies.
The overall average check for Selvi Mess is 683.6 INR, a 9.7% increase year-over-year. The average check in Tamil Nadu is 683.6 INR. Dynamic data shows fluctuations between April and June 2025, peaking in June, reflecting changes in customer spending habits.
Outlet count indicates brand reach and market presence. It reflects Selvi Mess's expansion and accessibility to customers across different locations.
Selvi Mess has 13 outlets in Tamil Nadu. This represents the full geographical presence, indicating a focused market strategy within this state.
Identifying main competitors shows key market players. It helps Selvi Mess to benchmark performance and refine competitive strategies.
Selvi Mess's top competitors, based on customer cross-visitation, are Adyar Ananda Bhavan - A2B (11.44%), Salem Cafe (Vegetarian Restaurant) (8.50%), Saravana Bhavan (6.54%), KFC (4.25%), and Star Briyani (3.27%). These insights are vital for understanding customer preferences and competitive positioning.
Traffic workload shows peak operational hours. Understanding customer traffic patterns allows efficient resource allocation and staffing.
Selvi Mess experiences peak traffic workload between 6 PM and 9 PM, with the highest workload observed at 9 PM (62.99%). Traffic starts building from 6 AM, peaks in the evening, and declines sharply after 10 PM. There is no activity between 11 PM and 5 AM.
Consumer segment analysis enables tailored marketing. Understanding gender and generation affinity helps craft targeted promotions and offerings.
Women show a high affinity (73) for Selvi Mess compared to the average. Men are over-represented (108). Gen X exhibit very high affinity (194), while Gen Y (84) and Gen Z (69) are under-indexed.