Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Secret Recipe is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Secret Recipe performance in the Singapore and how they change over time
See what factors influence Secret Recipe performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Secret Recipe' competitors in the Singapore
An analysis of Secret Recipe' competitors in the Singapore
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference within the cafe and restaurant industry.
Secret Recipe holds a leading position in the Singapore market, ranking in the top 9%. This high percentile indicates a significant share of customer traffic and strong brand preference compared to its peers like S-11, Mr. Stork, Wok Master Changi City Point, CUT by Wolfgang Puck, Goldleaf Restaurant 金葉餐廳, and SARIGAMA BISTRO, all positioned at the 91st percentile.
Competitor analysis helps identify key rivals and understand market dynamics, informing strategies for differentiation and competitive advantage.
ASTONS and Seoul Garden are significant competitors, with a cross-visitation rate of 11.76%. McDonald's, The Coffee Bean & Tea Leaf, and SUSHI TEI are also competitors, each with a cross-visitation rate of 5.88%.
Consumer segments enable targeted marketing. Understanding demographics helps tailor campaigns for maximum impact and improved ROI.
Women are overrepresented in Secret Recipe's customer base (affinity index 128), while men are underrepresented (affinity index 80). Gen X has high affinity (index 220), indicating strong engagement, while Gen Y also shows above-average engagement (index 119).