Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Egypt and how they change over time
See what factors influence McDonald's performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Egypt
An analysis of McDonald's' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Egypt holds a leading Market Performance with a percentile of 99, placing it in the top 1% of brands. This signifies a strong market presence compared to peers like Sultan Ayub, Bosporus Open Air Mall (Madinaty), LUUMA, مطعم, Ted's, and Koshary El Tahrir, which are in the same range.
Customer satisfaction reflects loyalty and service quality. Monitoring CSAT helps identify areas for improvement and strengthens customer relationships.
McDonald's Egypt shows a customer satisfaction of 61%, increasing by 8.6 percentage points year-over-year. Luxor has the highest CSAT at 84%, followed by Alexandria (77%), South Sinai (73%), Cairo (59%), and Aswan (56%). This positive growth indicates enhanced service or product offerings, with considerable regional variation.
Average check reveals spending habits. Tracking average check helps in menu optimization and targeted promotions for revenue growth.
The average check for McDonald's in Egypt is 320.7 EGP, an increase of 8.6% year-over-year. South Sinai has the highest average check at 444.8 EGP. Cairo and Matruh are relatively similar, while Aswan and Giza are at the bottom. This signifies increased spending per transaction, indicating positive revenue trends.
Outlet count shows brand's reach. More outlets mean easier access, greater market presence and potential revenue.
McDonald's Egypt has 38 outlets in Cairo, making it the city with the highest concentration. Giza has 9 outlets, Alexandria has 5, Matruh has 4. Other areas have fewer stores. This distribution signifies a strategic focus on key urban centers for market penetration.
Knowing competitors is crucial. Monitoring competitors provides insights for strategic positioning and helps maintain a competitive edge.
McDonald's in Egypt sees KFC (8.94%), Koshary El Tahrir (5.53%), Starbucks (3.41%), and Bazooka Fried Chicken (3.41%) as notable competitors based on cross-visitation. McDonald's cross visitation is 13.18%. KFC is the strongest competitor among the evaluated players. This indicates customer overlap and competitive intensity.
Traffic workload indicates demand. Knowing peak hours allows optimized staffing and resource allocation to improve customer experience.
McDonald's Egypt experiences peak traffic workload between 17:00 and 22:00, with the highest activity at 22:00 (67.91%). Traffic is lowest between 4:00 and 6:00. This highlights the need for optimized staffing during peak hours to manage demand effectively.
Understanding consumers is vital. Affinity insights inform targeted marketing and positioning strategies for improved customer engagement.
McDonald's in Egypt shows a higher affinity with men (index 109) compared to women (index 74). Among generations, Gen X shows a high affinity (index 141) while Gen Y is at index 101. Therefore, marketing should be targeted.