Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Santo is right in the middle
Sample of brands in the same percentile
See what factors influence Santo performance in the United States and how they change over time
See what factors influence Santo performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Santo' competitors in the United States
An analysis of Santo' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Santo's market performance is at the 52nd percentile in the United States' Cafe & Restaurants industry. This indicates an average market position. Competitors in the same percentile include Cactus Charly, Danny Coyle's, Phở OK!, Fiesta California Grill & Bar, Corn Dog 7, and Tropical Hawaiian BBQ. Santo's performance increased by 43 year-over-year.
The number of outlets indicates brand reach and expansion, showing market coverage, brand accessibility, and potential revenue streams.
Santo has 1 outlet located in California. No growth value or type data is available. The outlet in California represents 100% of the brand's current presence in the United States.
Competitor analysis reveals market dynamics and consumer choices, guiding strategic decisions to gain competitive advantage and grow market share.
The top competitors for Santo, based on cross-visitation, include Little Hen, BBQ garden, Raising Cane's Chicken Fingers, Ceci's Gastronomia, and Cafe on 27, each with a cross-visitation rate of 14.29%. This means that a similar proportion of Santo's customers also visit these brands.
Traffic workload patterns show peak hours, helping optimize staffing and resources for better service and customer satisfaction.
Santo experiences peak traffic workload between 17:00 and 22:00, with the highest traffic at 19:00 (57.00). Traffic is minimal to non-existent between 0:00 and 11:00. It allows to understand when the Santo's restaurant are most actively visited.
Understanding consumer segments allows targeted marketing, improving engagement, product appeal, and overall marketing ROI, creating personalized experiences.
Women (73%) are overrepresented compared to the average consumer. Men (123%) also shows higher than average affinity. Gen X (165%) segment shows high affinity, indicating strong engagement. Gen Y (100%) aligns with the average consumer profile.