Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Roms Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Roms Pizza performance in the India and how they change over time
See what factors influence Roms Pizza performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Roms Pizza' competitors in the India
An analysis of Roms Pizza' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Roms Pizza holds a leading market position, ranking in the top 1% in the Cafe & Restaurants industry in India. This high percentile indicates strong customer preference and a competitive edge. Performance peers like Devrana, Tea villa cafe, Anna nagar, Hotel Madurai Veedu, The Yellow Chilli, Gowri Krishnaa, and Amity Sky Bistro & Nightlife share this leading position.
CSAT reflects customer happiness, driving loyalty and positive word-of-mouth, impacting brand reputation and revenue growth.
Roms Pizza's overall customer satisfaction (CSAT) is 72%, a decrease of 7.4 percentage points year-over-year. Delhi shows high satisfaction at 78% with significant growth (28.3pp), while Uttar Pradesh has a slightly lower CSAT of 71% and a decrease (-8.6pp). The CSAT trend shows improvement from April to June 2025, peaking in June.
Average check indicates spending per customer, crucial for revenue analysis and strategic pricing and promotional decisions.
Roms Pizza's overall average check is 447.2 INR, a 20.2% increase year-over-year, indicating customers are spending more per visit. Uttar Pradesh has the highest average check at 460 INR. The average check trend increased from April to June 2025, suggesting effective upselling or menu adjustments.
Outlet count reflects brand reach and market presence, directly influencing accessibility and potential customer base.
Roms Pizza has a total of 56 outlets across India. Uttar Pradesh accounts for the majority (46), followed by Delhi (6). Bihar, Madhya Pradesh, Uttarakhand and Rajasthan each have one outlet, indicating a concentrated presence in Uttar Pradesh.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance market share and customer loyalty.
Roms Pizza's customers also frequently visit McDonald's (8.40%), Domino's Pizza (8.40%), and Bikanervala (7.63%), suggesting these are key competitors. Biggies Pizza (3.82%) and Starbucks (3.05%) also see cross-visitation, but to a lesser extent.
Traffic workload analysis reveals peak hours, enabling optimal staffing and resource allocation for enhanced service and efficiency.
Roms Pizza experiences peak traffic workload between 16:00 and 21:00, with the highest activity at 19:00 (63.81%). Traffic is significantly lower during early morning hours. Resource allocation should align with these peak hours to ensure efficient service.
Consumer segmentation enables targeted marketing by understanding demographic preferences, enhancing engagement and ROI.
Roms Pizza's customer base shows higher affinity for women (65%) compared to men (110%). Among generations, Gen Z exhibits the highest affinity (175%), followed by Gen Y (104%), and Gen X (52%). Marketing should target women and Gen Z.