Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
RocoMamas is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence RocoMamas performance in the Kenya and how they change over time
See what factors influence RocoMamas performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of RocoMamas' competitors in the Kenya
An analysis of RocoMamas' competitors in the Kenya
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
RocoMamas in Kenya holds a market performance percentile of 97, indicating a leading position. This means RocoMamas captures a significant share of customer traffic. Performance peers in a similar range include Poco Loco Bistro, Homeland Inn, Mondo Grill, Enkare Bar and Restaurant, BIG SMOKE KAREN, and The Venue Bar and Bistro.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for RocoMamas based on cross-visitation are CJ's (50%), Artcaffé (50%), Barista & Co. (50%), The Library Restaurant (33.33%), and KFC (16.67%). This indicates that customers of RocoMamas frequently visit these establishments as well.
Traffic workload by hours reveals peak operational times, optimizing staffing and resource allocation for efficient service delivery.
Traffic workload varies throughout the day, peaking between 19:00 and 22:00 with 56.07%, 52.86%, and 54.64% respectively. The lowest traffic occurs between 3:00 and 8:00. Staffing and resource allocation should align with these trends to optimize service.
Consumer segment analysis by gender and generation informs targeted marketing, enhancing relevance and engagement.
The consumer gender mix reveals that women have an affinity index of 204, indicating they are over-represented among RocoMamas customers. Men have an affinity index of 57, indicating under-representation. Gen X customers have an affinity index of 307 indicating a strong preference for RocoMamas.