Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Proper Food is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Proper Food performance in the United States and how they change over time
See what factors influence Proper Food performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Proper Food' competitors in the United States
An analysis of Proper Food' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Proper Food has a market performance percentile of 94, indicating a leading position in the Cafe & Restaurants industry in the United States. This means Proper Food outperforms the majority of its competitors. Performance peers include Revolving Sushi Factory, Mulberry Street Pizzeria, Funky Munky Shaved Ice, Alisa wine & friends, KKOKI Korean BBQ, and Wingzup.
Customer satisfaction is crucial as it reflects customer loyalty and impacts brand reputation and revenue.
Proper Food's overall customer satisfaction is 59%, a decrease of 12.1 percentage points year-over-year. New York shows 68% satisfaction and California 54%. The CSAT dynamic data shows fluctuations, with a peak in April 2025 (81.82%) and a low in May 2025 (26.32%). This indicates a need to investigate drivers of satisfaction across locations and time.
The number of outlets indicates brand reach and market presence, influencing accessibility and brand awareness.
Proper Food has 15 outlets in California and 4 in New York. The higher concentration of outlets in California suggests a stronger market presence in that state. This geographic distribution provides a basis for regional marketing and operational strategies.
Competitor analysis helps identify direct and indirect rivals, informing strategies to gain market share.
The top competitors for Proper Food, based on customer cross-visitation, are In-N-Out Burger (8.33%), McDonald's (8.33%), Cafe Ambrosia New York (4.17%), Gurung Kitchen (4.17%), and La Veranda Ristorante Italiano (4.17%). Understanding these competitors’ strengths and weaknesses can help Proper Food refine its competitive positioning and marketing efforts.
Traffic workload analysis reveals peak hours, enabling optimal staffing and resource allocation.
Proper Food experiences its highest traffic workload between 11 AM and 1 PM (Hod 11 and 12) with around 55-56% traffic workload. The lowest traffic occurs during the night, which is expected. Focus on operational efficiency is crucial during peak hours to enhance customer experience. It should be a different strategy at night, perhaps some delivery options.
Understanding consumer segments allows for targeted marketing and product development, increasing engagement and ROI.
Proper Food shows high affinity with Women (index 84) and Men (index 113). Proper Food also resonates strongly with Gen X (index 132) and Gen Y (index 100). These affinity values suggest Proper Food's marketing should continue to engage these demographics. The brand has an opportunity to strengthen its connection with Men and GenX with targeted campaigns.