Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pralina is in the top 15% of brands
Sample of brands in the same percentile
See what factors influence Pralina performance in the Romania and how they change over time
See what factors influence Pralina performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Pralina' competitors in the Romania
An analysis of Pralina' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pralina's market performance is at the 85th percentile, positioning it as an average/above average performer. This indicates a solid market standing with good customer foot traffic compared to peers like Fire house restaurant, Zeina Kebap, Restaurant Medieval, Atipic Garden, Restaurant The President, and Saschiz 175 Green Coffee House, all within the same percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. Declining CSAT signals potential issues.
Pralina's overall customer satisfaction is 50%, with a significant decrease of 16.7 percentage points year-over-year. In Cluj county, CSAT is also 50%, reflecting a similar decrease of 16.7 percentage points. The customer satisfaction trend was stable between April and June 2025 at approximately 57.14%. This significant drop indicates a concerning trend that needs attention.
Number of outlets indicates brand reach and expansion. Changes reflect growth or contraction strategies.
Pralina has 11 outlets in Cluj and 1 outlet in Bistrița-Năsăud. Cluj accounts for 100% outlet presence and Bistrița-Năsăud represents 9.09% presence. There is no growth value.
Understanding competitors and cross-visitation patterns reveals shared customer base and competitive landscape.
Pralina's customers also visit McDonald's, Big Ben, Busy Beens Coffee Shop, Nuka Bistro, and Roata Făget with a cross-visitation rate of 12.5% each. This indicates these brands share a portion of Pralina's customer base and can be considered as main competitors.
Traffic workload by hour reveals peak and off-peak times, crucial for staffing and marketing optimization.
Pralina experiences peak traffic between 10 AM and 1 PM, with the highest workload around 12 PM (55.25). Traffic starts picking up at 7 AM (23.10) and declines significantly after 8 PM. There is no traffic between 11 PM and 6 AM.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Pralina's customer base shows higher affinity for Men (affinity index 126), and for Gen Z (affinity index 216). Women have a lower affinity (affinity index 59), as do Gen X (affinity index 102) and Gen Y (affinity index 86).