Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Plus Kohvik is right in the middle
Sample of brands in the same percentile
See what factors influence Plus Kohvik performance in the Estonia and how they change over time
See what factors influence Plus Kohvik performance in the Estonia and how they change over time
Available by subscription
Available by subscription
An analysis of Plus Kohvik' competitors in the Estonia
An analysis of Plus Kohvik' competitors in the Estonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, showing competitive positioning in the cafe and restaurant industry.
Plus Kohvik's market performance is at the 52nd percentile, indicating an average market standing. This position means the brand has a moderate share of customer traffic in Estonia's cafe scene. Performance peers in a similar range include Albatross, Kohvik Agar Agar, Laisholm Pub, Vanameistri pubi, Anni pubi and Hara sadama restoran.
Outlet count indicates brand reach, showing physical presence and accessibility within the market.
Plus Kohvik has 8 outlets in Harju County, representing 100% of its current presence. This concentration highlights the brand's focus on this specific geographic area in Estonia.
Competitor analysis identifies key rivals, revealing shared customer bases and competitive landscape dynamics.
Top competitors for Plus Kohvik, based on customer cross-visitation, include McDonald's, Tokumaru, Jägala grill, Kampus, and The Greenhouse Café, each sharing 33.33% of Plus Kohvik's customer base. This suggests a diverse range of dining preferences among Plus Kohvik's customers.
Traffic workload highlights peak hours, enabling optimized staffing and resource allocation for enhanced service.
Plus Kohvik experiences peak traffic between 11 AM and 1 PM, with the highest workload at 61.14% around 12 PM. Traffic significantly decreases after 4 PM, indicating a need to adjust resources accordingly to optimize service during peak times.
Understanding consumer segments enables targeted strategies, maximizing marketing relevance and customer engagement.
Plus Kohvik's customer base shows a high affinity for women, indicated by affinity index 84% against average consumer. Gen X is overrepresented with 153% affinity index, whereas Gen Z affinity index is 616% against average consumer. This suggests targeted marketing should prioritize these demographics.