Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Plug In Coffee is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Plug In Coffee performance in the Romania and how they change over time
See what factors influence Plug In Coffee performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Plug In Coffee' competitors in the Romania
An analysis of Plug In Coffee' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Plug In Coffee is a leading brand with a market performance percentile of 97 in Romania's Cafe & Restaurants industry. This places it in the top 3% of brands, indicating strong market presence and customer preference. Its performance peers in the same percentile are Restaurant WooD, Ceasu' Rau, Old Jack Burger House, Terasa Restaurant Pizzerie Rustic, Happy Bucharest, and Bistro Lanka.
Average check is crucial for understanding customer spending habits and revenue trends, aiding in menu pricing and promotional strategies.
Plug In Coffee's average check in Romania is 23.3 RON, reflecting a 4.6% increase year-over-year. Argeș county shows an average check of 25 RON. The average check trend increased from 20 RON in April 2025 to 26 RON in June 2025, indicating higher customer spending.
Outlet count indicates brand's market reach and expansion, reflecting its ability to penetrate different geographic locations and serve a wider customer base.
Plug In Coffee has multiple outlets across Romania, with Giurgiu having the highest number at 3. Other counties include Bacău, Ilfov, Dolj, Brașov and Prahova with 2 outlets each, and Dâmbovița, Arad, Iași and Argeș with 1 outlet each. This distribution shows a varied geographic presence.
Competitor analysis helps understand market dynamics, identify threats and opportunities, and refine strategies for competitive advantage and market share growth.
Plug In Coffee's top competitors based on customer cross-visitation in Romania are FRYDAY (20.69%), McDonald's (6.90%), Spartan (6.90%), Snakes & Wizards (3.45%), and Trattoria Il Calcio (3.45%). This indicates shared customer interests and potential areas for competitive differentiation.
Understanding traffic workload by hours helps optimize staffing, manage resources, and enhance customer experience during peak times.
Plug In Coffee experiences peak traffic between 10 AM and 4 PM, with the highest workload around 11 AM to 1 PM. Traffic is minimal during early morning and late-night hours. Resource allocation should be prioritized during peak hours.
Analyzing consumer segments helps tailor marketing, refine product offerings, and improve customer engagement by understanding diverse customer preferences.
Plug In Coffee's customer base shows a higher affinity among women (68% with a delta of -31.97) and over-representation from Gen X (136% with a delta of 35.82). Gen Y (96% with a delta of -4.10) and Gen Z (96% with a delta of -3.99) also show significant presence, though under-indexed relative to Gen X. This suggests marketing strategies should consider Gen X preferences.