Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Plaza Premium Lounge is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Plaza Premium Lounge performance in the India and how they change over time
See what factors influence Plaza Premium Lounge performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Plaza Premium Lounge' competitors in the India
An analysis of Plaza Premium Lounge' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Plaza Premium Lounge's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants sector in India. This high percentile means the brand captures a significant share of customer traffic compared to its peers. Performance peers within similar percentile range: Nikaa Briyani ( Erode ), The North Wok, Amma Tea Time, 1980’s A Nostalgic Restaurant (Meppadi), 1980's A Nostalgic Restaurant, Chinese Junction.
Customer satisfaction (CSAT) indicates brand health and customer loyalty. Rising CSAT scores suggest improved customer experience and stronger brand affinity.
Plaza Premium Lounge has an overall CSAT score of 65%, which is up by 7.8 percentage points year-over-year. This indicates a positive trend in customer satisfaction. In Gujarat, the CSAT score is 61%, with an increase of 4.4 percentage points. The CSAT score has fluctuated between 53.13 and 75.68 during the measured period.
Average check reflects customer spending per visit. An increasing average check indicates higher perceived value or increased order sizes.
The overall average check for Plaza Premium Lounge is INR 579.7, a 39.7% increase year-over-year, signifying higher customer spending. Delhi has the highest average check at INR 864.7, while Gujarat's average check is INR 486.5. The average check has varied between INR 468.42 and INR 752.94 during the measured period.
Number of outlets indicates brand reach and market presence. More outlets generally mean greater accessibility and brand visibility.
Plaza Premium Lounge has 2 outlets in Gujarat and 2 outlets in Delhi. This indicates a focused presence in these key states within India. The number of outlets has remained constant during the reporting period.
Competitor analysis helps brands understand competitive landscape and identify opportunities to differentiate and capture more market share.
The top competitors for Plaza Premium Lounge, based on cross-visitation, are McDonald's (8.86%), Domino's Pizza (6.33%), Honest Restaurant (3.80%), Starbucks (3.16%), and Bikanervala (3.16%). This suggests that customers who visit Plaza Premium Lounge also frequent these popular food chains.
Traffic workload reveals peak hours. Understanding traffic patterns helps optimize staffing and resource allocation for better customer experience.
Traffic workload for Plaza Premium Lounge varies throughout the day, with peak hours around 12:00-14:00 (71.00% and 71.68%). The lowest traffic workload occurs around 0:00-4:00. This data can inform staffing and operational decisions.
Consumer segments enables targeted marketing. Understanding demographics helps tailor marketing strategies and improve customer engagement.
The consumer gender mix shows that women have an affinity index of 46 while men have an affinity index of 116, indicating a higher representation of men. For generations, Gen X has an affinity index of 207, Gen Y has an affinity index of 79, and Gen Z has an affinity index of 41, with Gen X being the most overrepresented segment.