Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pelicana Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pelicana Chicken performance in the South Korea and how they change over time
See what factors influence Pelicana Chicken performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Pelicana Chicken' competitors in the South Korea
An analysis of Pelicana Chicken' competitors in the South Korea
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference in the industry, reflecting its share of foot traffic.
Pelicana Chicken holds a leading market performance at the 98th percentile, placing it in the top 2% of brands in South Korea's cafe and restaurant industry. This indicates a strong market presence relative to its peers like Taquería Pendejo, 동양염전베이커리카페, The Parkview, Maendeulleo, Obegseu and Spill Out (Pizza & Bar), all positioned at the 98th percentile. The brand's market performance has increased by 1% year-over-year.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand recognition, reflecting expansion strategy and market coverage efficiency.
Pelicana Chicken has a varying number of outlets across South Korean states. Gyeonggi has the highest number with 83 outlets, followed by Gangwon State with 38, South Chungcheong with 35, North Chungcheong with 22, North Gyeongsang with 20, South Gyeongsang with 17, South Jeolla with 8, Jeonbuk State with 3 and Jeju with 1. This distribution indicates the brand's varying presence across different regions.
Competitor analysis helps identify key rivals and understand customer preferences, guiding competitive strategies, service improvement, and market differentiation efforts.
Pelicana Chicken's customers also frequent several other establishments. Starbucks is the most visited competitor with a 21.43% cross-visitation rate. Other notable competitors include 컴포즈커피, Paldang Dakbal, 푸주옥설렁탕, and 메가MGC커피 홍제역점, each with a cross-visitation rate of 7.14%. This suggests shared customer interests between these brands and Pelicana Chicken.
Understanding traffic patterns informs staffing, marketing, and operational decisions, optimizing resource allocation, enhancing customer experience, and maximizing sales during peak hours.
Pelicana Chicken experiences peak traffic workload between 12:00 PM and 11:00 PM, with the highest activity around 7:00 PM. The lowest traffic workload occurs between 1:00 AM and 7:00 AM. This data is useful for optimizing staffing and marketing efforts during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, optimizes product offerings, and enhances customer engagement based on unique preferences and behaviors.
Pelicana Chicken's consumer base shows affinity differences across genders and generations. Men (140) and Gen X (162) have higher affinity, suggesting they are overrepresented. Conversely, women (33) and Gen Y (77) have lower affinity, indicating they are underrepresented compared to the average consumer.