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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
PAUL is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence PAUL performance in the Romania and how they change over time
See what factors influence PAUL performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of PAUL' competitors in the Romania
An analysis of PAUL' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
PAUL's market performance in Romania is at the 92nd percentile, indicating a leading position. This means PAUL outperforms 92% of brands in the Cafe & Restaurants industry. PAUL's performance peers are DOR Restaurant D.O.R., Toate Panzele Sus, Pensiunea La Cetate, Chef Simon Meat Master, Popasul Drumețului, and Pilgrimen, all within a similar leading percentile.
Competitor analysis highlights key players vying for the same customer base, crucial for strategic positioning and competitive advantage.
PAUL's top competitors in Romania, based on customer cross-visitation, are Socului Kebap, McDonald's, and Caru' cu bere, each with a 14.29% cross-visitation rate. Zoomserie and Eleven Restaurant follow with 9.52%. This data indicates that PAUL shares a customer base with these brands, underscoring the need to understand their offerings.
Traffic workload by hours shows when demand is highest, informing staffing and promotions to optimize customer service and revenue.
PAUL experiences peak traffic between 12:00 and 13:00, with a traffic workload of 69.04% and 69.32% respectively. Traffic starts increasing at 8:00, peaks around lunchtime, and gradually decreases throughout the afternoon and evening. Understanding these patterns allows for efficient staffing and targeted promotions during peak hours.
Understanding consumer segments allows tailored marketing, improving engagement and effectiveness by addressing specific group needs.
PAUL's customer base in Romania shows high affinity towards women (159 index) and Gen Y (115 index). Men (62 index) and Gen X (91 index) segments are under-indexed. This indicates PAUL is particularly appealing to younger, female customers, suggesting targeted marketing and product offerings catering to them.