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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Palmita is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Palmita performance in the United States and how they change over time
See what factors influence Palmita performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Palmita' competitors in the United States
An analysis of Palmita' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Palmita's market performance is at the 95th percentile, which indicates a leading position. This means Palmita captures a significant share of customer visits compared to its competitors. Palmita's performance peers are Splashes Restaurant, Thomas's Ham & Eggery Diner, Gatorz Bar And Grill, Fomo Momo, Market Cafe, and Begging Burro Mexican Bistro which shows strong competitive dynamics at top percentiles.
Customer satisfaction (CSAT) indicates brand health, influencing loyalty and repeat business. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
Palmita's overall CSAT is 89%, a decrease of 7.5 percentage points year-over-year. Washington state shows a CSAT of 92% (down 8.3pp), while California has 83% (down 12.7pp). The CSAT dynamic data indicates fluctuations in customer satisfaction from April to June 2025, with a peak in June. Action should be taken to improve customer satisfaction to avoid future revenue losses.
Average check reflects customer spending per visit. Monitoring this metric helps optimize pricing strategies and assess the financial performance of the brand.
Palmita's overall average check is $14.60, a decrease of 11.4% year-over-year. The average check in California is $15.00 with 0% growth. The average check dynamic data shows stable average check values over time. Focus on increasing customer spending and stabilizing revenue.
Number of outlets reflects brand reach. Tracking outlet distribution indicates expansion strategy effectiveness and regional market penetration.
Palmita has a total of 17 outlets. California accounts for 11 outlets, while Colorado, District of Columbia, Washington, Illinois, Massachusetts and Pennsylvania each have 1 outlet. Focus on increasing the number of outlets.
Competitor analysis identifies key rivals. Understanding their appeal helps refine marketing, improve offerings, and strengthen competitive positioning.
Palmita's top competitors based on customer cross-visitation are Ghirardelli (8.33%), bartaco (8.33%), The Bench (4.17%), Tomatina (4.17%), and Public School (4.17%). Customer preferences show that customers are more likely to also visit Ghirardelli and bartaco.
Traffic workload distribution reveals peak hours. Knowing when customers visit most helps optimize staffing, manage resources, and improve customer experience.
Palmita experiences peak traffic workload between 9 AM and 10 PM, with highest activity around 11 AM and 4 PM. The lowest traffic is from 1 AM to 7 AM. Optimize staffing according to peak and non-peak hours.
Consumer segments reveal audience demographics. Understanding gender and generational mix enables targeted marketing, better product fit, and improved customer engagement.
Palmita's customer base shows affinity indexes for Women and Men which are almost equal. Regarding generation, Gen Y has an affinity index of 164%, indicating very high affinity, while Gen X shows 58%, which indicates low affinity. Focus on marketing strategies appropriate to those groups.