Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
OYO is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence OYO performance in the India and how they change over time
See what factors influence OYO performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of OYO' competitors in the India
An analysis of OYO' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile is brand’s foot traffic share, revealing competitive strength and customer preference in the cafe & restaurant industry.
OYO's Market Performance is at the 97th percentile, which characterizes it as a leading brand in the Cafe & Restaurants industry in India. This shows a strong market presence. Its performance peers include Indrayani Pure Veg, Call Chotu - All Day Diner & Bar, JAL & JALEBI, Aman-E-Khaas, Opium Restaurant, and Shree Shyam Vaishno Dhaba, all within the same percentile range.
Tracking the number of outlets indicates brand reach and expansion, reflecting business growth and market penetration across different states.
OYO has a varying number of outlets across different states in India. Uttar Pradesh has the highest number of outlets (14), followed by Maharashtra (6), Bihar (3), and several other states with fewer outlets. This shows concentrated presence in Uttar Pradesh compared to other states.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantages in the cafe & restaurant industry.
The top competitors for OYO, based on customer cross-visitation, include Agra Chat Bhandar, Bhagat ji chat corner, KFC, Jain Restaurant, and Mathura Walo Ki Pracheen Dukaan, each with a cross-visitation rate of 6.90%. This indicates that customers who visit OYO also frequently visit these brands, highlighting them as key competitors.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
The traffic workload for OYO varies throughout the day, peaking between 19:00 (7 PM) and 21:00 (9 PM) hours with values of 50.42% to 54.54%. The lowest traffic workload is observed between 1:00 AM and 5:00 AM hours. This indicates that OYO experiences the highest customer activity during late evening hours.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with specific demographics and maximizing campaign effectiveness.
OYO's consumer segments show a mixed gender representation, with Men having a higher affinity (124) than Women (18). Among generations, Gen Z has the highest affinity (297), followed by Gen X (160), while Gen Y has an affinity of 56. These affinity indices suggest targeted marketing strategies, considering over- and under-represented segments.