Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions

Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Oyama is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Oyama performance in the Japan and how they change over time
See what factors influence Oyama performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Oyama' competitors in the Japan
An analysis of Oyama' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference within the Cafe & Restaurants industry.
Oyama, with a Market Performance percentile of 99, is a leading brand. This indicates strong customer preference compared to competitors like Caffe Veloce, Osaka Ohsho, 札幌スープカレーBAR暖, Dotombori Kamukura, Big Boy, and Ippudo. The top 1% positioning reflects a dominant market presence.
Customer Satisfaction (CSAT) measures customer happiness, impacting loyalty and brand reputation, directly influencing revenue and growth.
Oyama's overall CSAT is 88%, up 3 percentage points year-over-year, suggesting improved customer experience. Okayama Prefecture shows the highest CSAT (95%), while Aichi Prefecture has the lowest (89%). CSAT increased from 87.02% in April to 90% in June 2025.
Average Check reflects customer spending per visit, crucial for revenue and profitability insights, and informs pricing and promotional strategies.
Oyama's overall average check is 3.3K JPY, a 3.4% increase year-over-year, indicating higher spending per customer. Kanagawa and Osaka Prefectures lead with 3.6K JPY. The average check rose from 3247.95 JPY in April to 3453.49 JPY in June 2025.
Number of Outlets indicates brand reach and expansion, influencing market share, brand awareness, and overall revenue potential.
Oyama has a varying number of outlets across prefectures, with Fukuoka Prefecture leading at 6 outlets. Osaka has 3, while Okayama, Kyoto, Nagasaki, Miyagi, and Kanagawa each have 1. This distribution reflects Oyama's strategic focus on specific regions.
Competitor analysis identifies key rivals, informing strategies to enhance competitive advantage and understand market dynamics.
Oyama's top competitors based on customer cross-visitation are Ichiran (5.12%), Starbucks (4.35%), McDonald's (3.32%), Princess Phi Phi (2.56%), and GYUKATSU KYOTO KATSUGYU (2.30%). This indicates shared customer bases and potential areas for differentiation.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service.
Oyama's peak traffic workload occurs between 18:00 and 20:00, with the highest workload at 19:00 (64.27). There is no traffic from 0:00 to 10:00 and at 23:00. Staffing should be optimized to meet demand during these peak hours.
Understanding consumer segments helps tailor marketing, product development, and messaging to specific groups, maximizing engagement and ROI.
Oyama's customer base shows higher affinity among women (116 index) compared to men (91 index). Gen Z shows a very high affinity (241 index), while Gen X (56 index) and Gen Y (84 index) are under-indexed. Marketing should target Gen Z.