Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Omusubi is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Omusubi performance in the Japan and how they change over time
See what factors influence Omusubi performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Omusubi' competitors in the Japan
An analysis of Omusubi' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Omusubi, with a market performance of 99, is a leading brand in Japan's Cafe & Restaurants industry. This top percentile indicates a strong market presence. Performance peers like WAGYU SUKIYAKI 極〜GOKU〜 原宿 Harajuku, La Boucherie et Vin Hamamatsucho, あぐー葱しゃぶと地料理ぶった, OKO takoyaki vegan vegetarian glutenfree, 熊本県産馬肉専門店 馬菜銀座 千葉店, and Yoichi Kiyosu share this top-tier positioning.
Customer satisfaction highlights brand perception, influencing loyalty and repurchase rates.
Omusubi's overall customer satisfaction (CSAT) is 73%, a 2.6pp increase year-over-year, indicating improved customer perception. However, Kanagawa Prefecture shows a 60% CSAT with a -4.4pp decrease, suggesting regional challenges. CSAT fluctuated between 66.67% and 76.83% from April to June 2025.
Number of outlets signifies brand reach, influencing market penetration and customer access.
Omusubi has a total of 10 outlets. The majority, 7, are located in Kanagawa Prefecture. Chiba Prefecture has 2 outlets, and Saitama Prefecture has 1. This distribution highlights regional concentration, with Kanagawa Prefecture as a key market.
Competitor analysis identifies key rivals, informing competitive strategy and differentiation efforts.
Omusubi's top competitors based on customer cross-visitation are Starbucks (15.58%), McDonald's (14.29%), Saizeriya (14.29%), Yoshinoya (10.39%), and Doutor (9.09%). These brands represent significant customer overlap, highlighting key competitors for Omusubi to consider in its strategy.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation.
Omusubi experiences peak traffic workload between 8:00 and 19:00, with the highest traffic workload at 12:00 (58.29%). Traffic is minimal between 22:00 and 5:00. This data informs staffing schedules and operational planning to accommodate peak demand.
Understanding consumer segments informs marketing and positioning strategies.
Omusubi shows high affinity with women (91), suggesting their strong interest. Men are overrepresented at 105. Gen X affinity is 90, while Gen Y is 147. Gen Y exhibit significantly higher engagement compared to the average consumer.