Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Om Sweets is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Om Sweets performance in the India and how they change over time
See what factors influence Om Sweets performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Om Sweets' competitors in the India
An analysis of Om Sweets' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurants industry.
Om Sweets is a leading brand with a market performance percentile of 99 in India's cafe & restaurants industry. This means Om Sweets captures a significant share of customer foot traffic, showcasing strong brand preference. Its performance peers include Erode Ponnusamy high class vegetarian, Food Bazar, HAWELI Family Restaurant, Martino'z Pizza, City Kitchen Restaurant & Sky Lounge and Cococart & Cococafe.
Customer satisfaction (CSAT) measures how well brand's products/services meet expectations, driving loyalty and positive word-of-mouth, crucial for sustainable growth.
Om Sweets' overall CSAT is 69%, with a 2.4 percentage point increase year-over-year. Delhi shows high satisfaction at 82%, while Haryana has a CSAT of 66%. Fluctuations in CSAT are observed over the three-month period, indicating a need to investigate satisfaction drivers by location and time.
Average check (or average transaction value) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall average check for Om Sweets is 476.7 INR, a decrease of 4.1% year-over-year. Haryana's average check is 479.7 INR. The average check has varied slightly across the months, suggesting consistent but potentially declining customer spending.
Number of outlets reflects brand's reach and growth. A wider network improves accessibility and market penetration, contributing to revenue.
Om Sweets has 15 outlets in Haryana, 2 in Bihar, and 1 each in Jharkhand, West Bengal, Delhi and Uttar Pradesh. The concentration in Haryana suggests a strong regional presence, with opportunities to expand further into other states.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation to sustain and improve competitive edge.
The top competitors for Om Sweets, based on customer cross-visitation, are McDonald's (9.95%), Haldiram's (9.58%), Bikanervala (8.86%), Harish (6.15%), and Domino's Pizza (3.25%). These insights show the brands that customers also visit.
Traffic workload analysis reveals peak hours, allowing for optimal staffing, resource allocation, and marketing to enhance customer experience.
Om Sweets experiences peak traffic between 18:00 and 20:00, with the highest workload at 19:00 (70.98%). Traffic gradually increases from 06:00, reaching its highest point in the evening and declining significantly after 21:00.
Understanding consumer segments allows for targeted marketing, improved product development, and personalized experiences that resonate with specific groups.
Women show a high affinity (90) and Men also high affinity (103). Gen X indicates a very high affinity (140), Gen Y shows high affinity (92), while Gen Z demonstrates under-indexed affinity (78).