Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
OLD CASTLE is in the top 19% of brands
Sample of brands in the same percentile
See what factors influence OLD CASTLE performance in the Tanzania and how they change over time
See what factors influence OLD CASTLE performance in the Tanzania and how they change over time
Available by subscription
Available by subscription
An analysis of OLD CASTLE' competitors in the Tanzania
An analysis of OLD CASTLE' competitors in the Tanzania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
OLD CASTLE holds a MARKET PERFORMANCE percentile of 81, positioning it as an average/above average performer. This suggests a solid market presence. Performance peers include T&B BBQ RESTAURANT, King's park, New kacheka pub, Maembe Garden Restaurant, Usumba Rock Restaurant, and Amigos.
Number of Outlets indicates brand reach; growth reflects expansion success, driving market share and revenue potential.
OLD CASTLE has 2 outlets in Zanzibar. This indicates a concentrated presence in this region. Growth data is not available, so the evolution of outlet numbers cannot be assessed.
Competitor analysis identifies key rivals; cross-visitation data reveals customer preferences and competitive landscape dynamics for strategic positioning.
Customers of OLD CASTLE also frequent Masahani bar, Mama Mia - Gelato Italiano, Bali Cafe & Restaurant, and Cape Town Fish Market Zanzibar. Each of these competitors shares 50% of cross-visitation with OLD CASTLE's customers.
Traffic Workload identifies peak hours; optimizing staffing and promotions during these times enhances customer experience and maximizes revenue opportunities.
OLD CASTLE experiences peak traffic between 11:00 AM and 10:00 PM, with highest workload around 7:00 PM (61.14) and 8:00 PM (61). There is no traffic workload from 0:00 AM to 10:00 AM, and 11:00 PM to 23:00 PM
Understanding consumer segments tailors marketing, aligning product with needs and maximizing ROI through relevant consumer insights.
Women index at 150, suggesting a high affinity. Men index at 75, indicating that they are under-indexed. Gen Y is overrepresented, with an affinity index of 151.