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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Okuman is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Okuman performance in the Japan and how they change over time
See what factors influence Okuman performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Okuman' competitors in the Japan
An analysis of Okuman' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, vital for strategic decisions.
Okuman, with a market performance percentile of 99, is a leading brand in the Cafe & Restaurants industry in Japan. This means Okuman captures a significant share of customer foot traffic. Its performance peers, all with a percentile of 99, include チェゴチキン, Fukumimi Hanare, カウンター焼肉うしすき, Houtenkaku, TOMATO, and AJISAI.
Customer satisfaction is crucial as it directly impacts brand loyalty, retention, and overall business success.
Okuman's overall customer satisfaction is 84%, a 3.2 percentage point increase year-over-year, indicating improved customer sentiment. Osaka Prefecture shows high satisfaction (88%, up 6.2pp), while Hyogo Prefecture shows a significant increase (87%, up 20pp). Fukuoka Prefecture's satisfaction declined (69%, down -13.9pp), suggesting a need for targeted improvements.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing revenue.
Okuman's overall average check is 2.9K JPY, a 6.4% increase year-over-year, showing customers are spending more per visit. Hyogo Prefecture has an average check of 3K JPY, while Osaka Prefecture has 2.7K JPY. The upward trend indicates successful upselling or menu adjustments.
Outlet count indicates brand reach and market presence, impacting accessibility and convenience.
Okuman has 25 outlets in Osaka Prefecture, 4 in Hyogo Prefecture, 3 in Fukuoka Prefecture, and 1 in Chiba Prefecture. This distribution reveals a strong presence in Osaka, with opportunities to expand in other regions. The number of outlets indicates brand coverage across different states.
Competitor analysis helps understand market dynamics and identify opportunities for differentiation.
Okuman's top competitors based on customer cross-visitation are McDonald's (8.33%), Yoshinoya (5%), Sukiya (5%), Starbucks (5%), and Sushiro (4.17%). This indicates customers who visit Okuman also frequent these establishments, highlighting potential areas for competitive differentiation and partnership.
Traffic workload patterns inform staffing and operational decisions to optimize customer experience.
Okuman experiences peak traffic workload between 19:00 and 21:00, with the highest workload at 20:00 (63.50). Traffic is lowest between 03:00 and 15:00. This suggests the need for adequate staffing during peak hours and potential marketing to increase daytime traffic.
Understanding consumer segments enables targeted marketing and product strategies, maximizing ROI.
Okuman's customer base has a high affinity towards women (93) and men (104), with men being over-represented. Gen X has an affinity index of 93, Gen Y 102, and Gen Z 56, meaning Gen Y has higher representation than Gen X. Gen Z is under-indexed.