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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ocean Basket is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ocean Basket performance in the Mauritius and how they change over time
See what factors influence Ocean Basket performance in the Mauritius and how they change over time
Available by subscription
Available by subscription
An analysis of Ocean Basket' competitors in the Mauritius
An analysis of Ocean Basket' competitors in the Mauritius
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference in the industry landscape.
Ocean Basket holds a leading position with a 99th percentile. This indicates a strong market presence in Mauritius's cafe & restaurant industry. Performance peers like Felicita, McDonald's, NOMAD, Saffron Grill Phoenix, KFC, and Saffron Grill - Grand Bay share similar market standing.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, influencing loyalty and revenue.
Ocean Basket demonstrates high customer satisfaction in Mauritius, with an overall CSAT of 84%, a significant 23.1 percentage point increase year-over-year. Rivière du Rempart District shows the highest CSAT at 95%, while Plaines Wilhems and Moka have lower scores. Recent months display CSAT values between 80.56% and 90.91%.
Outlet count indicates brand reach and expansion, reflecting investment and market presence in specific regions.
Ocean Basket has a limited number of outlets distributed across Mauritius: Plaines Wilhems, Moka, Rivière du Rempart District, and Port Louis, each containing one outlet. Further data is needed to measure growth over the period.
Competitor analysis highlights primary rivals and cross-visitation patterns, shaping competitive strategies and marketing efforts.
McDonald's has the highest cross-visitation with Ocean Basket customers (14%), followed by Nando's (8%) and Florensuc Patisserie (6%). Eighty Eight and Eden Beach Restaurant Lounge-Bar both register 4%. This indicates shared customer interest between these brands.
Traffic workload patterns reflect peak hours, guiding staffing, resource allocation, and marketing initiatives.
Peak traffic for Ocean Basket in Mauritius occurs between 11:00 AM and 8:00 PM, with highest workload around 7:00 PM (51.57%) and 1:00 PM (46.76%). Minimal to no traffic is observed during early morning hours (12:00 AM - 10:00 AM).
Consumer segment analysis informs targeted marketing by revealing gender and generational affinity, boosting campaign relevance and effectiveness.
Women show a high affinity (101) for Ocean Basket compared to Men (99). Gen Z exhibits the highest affinity (277), followed by Gen X (105). Gen Y shows a lower affinity (83). This shows the segments most likely to engage with the brand.