Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Mauritius and how they change over time
See what factors influence KFC performance in the Mauritius and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Mauritius
An analysis of KFC' competitors in the Mauritius
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC holds a leading position in Mauritius with a percentile of 99, placing it in the top 1% of brands. This reflects strong customer preference and a significant competitive advantage. Peers in the same percentile range include NOMAD, Felicita - Authentic Neapolitan Pizza, Ocean Basket, McDonald's, and Saffron Grill Phoenix ( Sodnac ).
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, repurchases, and brand reputation vital for sustainable growth.
KFC's overall CSAT in Mauritius is 94%, a significant increase of 49.2 percentage points year-over-year, indicating substantial improvement in customer happiness. CSAT varies by location, with Rivière du Rempart District showing 45%, and growing 9.7 percentage points. CSAT decreased from 96.19% in April to 89.24% in June.
Outlet count indicates market reach and brand presence, showing expansion efforts and accessibility for customers in different locations.
KFC has multiple outlets in Mauritius, with Plaines Wilhems, Flacq and Port Louis each having 2 outlets, and Grand Port, Rivière du Rempart District and Pamplemousses each having 1 outlet. This distribution illustrates KFC's established presence across the island.
Competitor analysis identifies key rivals, showing customer overlap and competitive intensity to inform strategic positioning and marketing efforts.
KFC's main competitors in Mauritius, based on cross-visitation, are KFC(25%), McDonald's (16.67%), Ricardo's Fast Food (12.50%), Nando's (8.33%), and The Food Factory (8.33%). This highlights the competitive landscape and customer preferences among fast-food chains.
Traffic workload monitors peak hours, showing operational efficiency for staffing and resource allocation to ensure optimal service and customer satisfaction.
KFC in Mauritius experiences peak traffic between 10:00 and 20:00, with the highest workload at 18:00 (63.16%). Traffic is minimal during late-night and early-morning hours. Operational strategies must adapt to demand to optimize staffing.
Consumer segmentation identifies key demographic groups, enabling targeted marketing and product development based on specific customer needs and preferences.
Among KFC's customers in Mauritius, women are represented with an index of 98, and men are represented with an index of 101. Gen Y shows a high affinity (167), indicating they are significantly more engaged with KFC than average, and should be the focus of marketing efforts.