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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Obongjip is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Obongjip performance in the South Korea and how they change over time
See what factors influence Obongjip performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Obongjip' competitors in the South Korea
An analysis of Obongjip' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Obongjip's market performance is at the 98th percentile, indicating a leading position. This signifies strong customer preference relative to competitors like Rafre Fruit, Manjok Oh Hyang Jokbal, 레스토랑폴리아 김포한강신도시점, Wheat & Meat, 옥만이네 제주금능협재점, and 뭉텅 상무점, which share a similar top-tier ranking.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration across different geographic regions.
Obongjip has 3 outlets in South Chungcheong and 2 in Gyeonggi. The distribution of outlets shows a stronger presence in South Chungcheong compared to Gyeonggi.
Identifying top competitors reveals direct rivals for customer traffic, guiding competitive strategies and targeted marketing efforts.
Obongjip's top competitors based on cross-visitation are BAS BURGER and Starbucks (both at 10.35%), followed by 고기꾼 김춘배, 우노, and Annam (all at 6.90%). This indicates a significant overlap in customer base with these brands.
Traffic workload by hour helps optimize staffing and resource allocation, ensuring adequate service during peak times and efficient operations.
Obongjip experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest activity at 7:00 PM (61.86%) and 12:00 PM (57.20%). The lowest workload occurs during the early morning hours.
Analyzing consumer segments by gender and generation allows targeted marketing, optimizing product positioning and increasing engagement.
Obongjip's customer base has a high affinity with women (73%), indicating they are overrepresented. Men are also represented (116%). Gen X displays very high affinity (202%), while Gen Y is represented with 97%.