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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Greece and how they change over time
See what factors influence Nespresso performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Greece
An analysis of Nespresso' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, crucial for strategic decision-making.
Nespresso is a leading brand in Greece's Cafe & Restaurants industry, positioned in the top 1% based on market performance. This percentile indicates a strong brand presence and customer preference relative to peers like "Το Σουβλάκι Όπως Παλιά", "Kóssēs", and others, which all share a similar high percentile.
CSAT shows customer happiness. Higher CSAT often means loyal customers and better brand reputation, aiding business growth.
Nespresso in Greece enjoys high customer satisfaction, with an overall CSAT of 84%, a 1.7 percentage point increase year-over-year. In Attica, CSAT is even higher at 86%, showing significant growth. The CSAT trend from April to June 2025 indicates increasing customer satisfaction over time.
Average check reflects spending per customer. Monitoring this KPI helps refine pricing strategies and boost revenue.
The average check for Nespresso in Greece is 27.4 EUR, a 6.6% increase year-over-year, showing customers are spending more. However, in Attica, the average check is 24.4 EUR with no growth. Dynamic data shows a slight decrease in average check from April to May 2025.
Outlet count indicates market reach. A broad presence can boost brand visibility and accessibility, driving sales.
Nespresso has a total of 12 outlets in Greece. Attica has the most outlets with 9, followed by Macedonia and Thrace with 2, and Peloponnese, Western Greece and the Ionian with 1. This distribution shows a concentration of Nespresso outlets in Attica.
Competitor analysis identifies key rivals. Understanding cross-visitation informs strategies to enhance market position.
Customers who visit Nespresso also frequent Mikel Coffee (2.61% cross-visitation) and Ouzeri "The Widow" (2.61% cross-visitation). Other competitors include Kóssēs, O Kapetanios, and Krabo. This indicates customer overlap and potential areas for competitive focus.
Understanding peak hours for customer visits helps in optimizing staffing and resource allocation for better service.
Traffic workload peaks between 11:00 AM and 6:00 PM, with the highest activity around 12:00 PM and 1:00 PM. There is minimal activity between 9:00 PM and 8:00 AM. Nespresso should optimize staffing and resources to meet demand during peak hours.
Consumer segment data reveals key demographics. Tailoring strategies to gender and generation enhances marketing effectiveness.
Nespresso's customer base in Greece has a high affinity towards women (index 93) and men (index 105). Among generations, Gen X (index 105), Gen Y (index 101), and Gen Z (index 107) all show affinity. Nespresso can refine its marketing strategies based on these generational insights.