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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nelles - Die Backmanufaktur is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Nelles - Die Backmanufaktur performance in the Germany and how they change over time
See what factors influence Nelles - Die Backmanufaktur performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Nelles - Die Backmanufaktur' competitors in the Germany
An analysis of Nelles - Die Backmanufaktur' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nelles - Die Backmanufaktur's Market Performance is at the 97th percentile, indicating a leading position. This means it outperforms most competitors in attracting customers. Performance peers in the same range include Déjà Vu Restaurant und Cocktailbar, Eismanufaktur zeitgEISt, Cafe & Culture, Restaurant Hellas, Bäckerei Trunk and MARUYASU.
Customer satisfaction reflects how well the brand meets customer expectations, directly impacting loyalty and repeat business.
Customer satisfaction for Nelles - Die Backmanufaktur is high, with an overall CSAT of 85%, up 5.6 percentage points year-over-year. Rhineland-Palatinate shows 89% satisfaction, up 1.7pp, while North Rhine-Westphalia has 83%, up 9.8pp. CSAT peaked in May 2025 before declining.
Average check reveals how much customers spend per visit, crucial for revenue and profitability analysis.
The average check for Nelles - Die Backmanufaktur is 6.9 EUR, down 1.8% year-over-year. North Rhine-Westphalia has an average check of 5.9 EUR. The average check peaked in May 2025, then plateaued.
The number of outlets indicates brand's reach and expansion, reflecting its growth strategy and market presence.
Nelles - Die Backmanufaktur has 17 outlets in North Rhine-Westphalia and 2 in Rhineland-Palatinate. Most of the outlets are located in North Rhine-Westphalia.
Identifying competitors reveals direct rivals for customers, enabling targeted strategies to gain market share.
The top competitors for Nelles - Die Backmanufaktur, based on cross-visitation, include McDonald's (13.04%), GILGEN'S Bäckerei & Konditorei (4.35%), GRILLPUNKT (4.35%), Cafe Extrablatt (4.35%), and Jockel’s Saloon (2.17%). McDonald's has significantly higher cross-visitation.
Traffic workload by hours shows peak times, enabling efficient staffing and resource allocation to maximize sales.
Peak traffic for Nelles - Die Backmanufaktur occurs between 7 AM and 6 PM, with the highest workload around 10 AM. Traffic is minimal from 8 PM to 4 AM. This indicates the need for more staff during the morning and afternoon.
Understanding consumer segments enables targeted marketing, maximizing engagement and ROI by tailoring messages to specific groups.
The consumer base shows a high affinity for women (70%) and men (116%). Among generations, Gen X is over-represented (154%), while Gen Y is under-represented (52%). This suggests targeted marketing approaches for each segment.