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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Naturissimo is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Naturissimo performance in the Ecuador and how they change over time
See what factors influence Naturissimo performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
An analysis of Naturissimo' competitors in the Ecuador
An analysis of Naturissimo' competitors in the Ecuador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing its competitive strength and customer preference.
Naturissimo in Ecuador's Cafe & Restaurants industry is a leading brand with a market performance percentile of 98, placing it in the top 2%. This signifies a strong market presence and high customer preference compared to peers like Los Portones VIA A LA COSTA, AYLLU (Restaurante & Cafetería), LA COSTEÑITA Aventura Plaza, Fabrica de Bizcochos San Pedro, King of Encebollado and Italian Deli Express, which are within the same 98th percentile range.
CSAT reflects customer sentiment, impacting brand loyalty and revenue. Monitoring trends helps identify areas for service improvement.
Naturissimo's overall customer satisfaction (CSAT) is 67%, a significant 22.9 percentage point increase year-over-year. However, customer satisfaction in Guayas state is lower at 45% and has decreased by 8.7 percentage points. CSAT was high in April 2025 (87.88%) but decreased to 15.38% in May and June. This suggests potential regional issues needing investigation and action.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power.
Naturissimo's overall average check is 6.30 USD, a 16% decrease year-over-year. The average check in Guayas is also 6.30 USD, showing no change. The average check remained constant between April and June 2025. The decrease sugests a need to examine pricing strategies or potential shifts in customer spending habits.
Outlet count signifies brand reach and expansion, reflecting market penetration and growth strategy success.
Naturissimo has 65 outlets in Ecuador. Guayas has the most outlets (51), accounting for the majority. El Oro and Pichincha each have 4 outlets, Los Ríos has 2. Tungurahua, Manabí, Azuay, Chimborazo, and Santo Domingo de los Tsáchilas each have 1 outlet. This indicates a strong presence in Guayas with potential for expansion in other regions.
Competitive analysis reveals market dynamics and brand positioning, guiding strategies to capture market share and retain customers.
Naturissimo's top competitor is Sweet & Coffee, with a cross-visitation rate of 20.69%. Naturissimo has a cross-visitation rate of 10.34%. Other competitors include KFC (10.34%), Joun Yep (6.90%), and FRESH GREEK (6.90%). This indicates that customers who visit Naturissimo also frequently visit Sweet & Coffee and KFC.
Traffic workload reveals peak hours, allowing for optimized staffing and resource allocation to enhance customer experience.
Naturissimo experiences peak traffic between 10:00 AM and 7:00 PM, with the highest workload around 12:00 PM to 2:00 PM. Traffic is significantly lower during early morning hours (1:00 AM - 6:00 AM). The brand has a high traffic workload between 8:00 and 21:00. Staffing needs should adjust according to traffic patterns.