Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nasi Goreng is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Nasi Goreng performance in the Indonesia and how they change over time
See what factors influence Nasi Goreng performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Nasi Goreng' competitors in the Indonesia
An analysis of Nasi Goreng' competitors in the Indonesia
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nasi Goreng has a market performance percentile of 97 in Indonesia's Cafe & Restaurants industry, indicating a leading position. This signifies that Nasi Goreng captures a larger share of foot traffic compared to most competitors. Performance peers include Rice Bowl Monsters - Ponti, Punjabi Grill Indian Cuisine Seminyak, Sanctuary Umalas Restaurant by Wonderspace, Adem Ayem Resto Adi Sucipto, Selasar Jawa, and TTKR Specialty Coffee & Roti Macan.
Customer satisfaction (CSAT) reflects customers’ contentment. Monitoring CSAT helps identify areas for improvement and strengthens brand loyalty.
Nasi Goreng's overall customer satisfaction is 82%, a decrease of 1.9 percentage points year-over-year. Java shows a CSAT of 84%, also down by 2 percentage points. The CSAT dynamic data shows fluctuations, with a high of 95.24% in June 2025.
Outlet count reflects brand reach. More outlets can mean higher sales, but it's vital to manage expansion effectively.
Nasi Goreng has 205 outlets across Indonesia. Java accounts for 174 outlets, Sumatra has 20, Lesser Sunda Islands have 6, Kalimantan has 4, and Sulawesi has 1 outlet.
Knowing key competitors helps refine strategy. It reveals who else is vying for same customers, enabling better tactics.
The top competitors for Nasi Goreng, based on customer cross-visitation, are Lesehan Malam Pak Bing Hadi, Kalasan Station Coffee Cafe, KFC, and Solaria, each with a 9.09% cross-visitation rate, followed by Soto Cokro Kembang at 4.55%.
Traffic workload shows peak hours. It helps optimize staffing and marketing to match customer traffic and needs.
Nasi Goreng experiences peak traffic workload between 16:00 and 21:00, with the highest workload at 19:00 (43.84%). The lowest traffic workload occurs between 1:00 and 5:00.
Understanding consumer segments by Gender and Generation helps target marketing and tailor the brand to specific consumer groups.
Women represent 74% and Men represent 121%. Gen X represent 163%, Gen Y represent 107%, and Gen Z represent 76%. Women and Gen Z are under-indexed, while Men and Gen X are strongly over-indexed.