Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Murugan Idli Shop is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Murugan Idli Shop performance in the India and how they change over time
See what factors influence Murugan Idli Shop performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Murugan Idli Shop' competitors in the India
An analysis of Murugan Idli Shop' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Murugan Idli Shop is a leading brand, scoring in the top 1% within the Cafe & Restaurants industry in India. This high percentile indicates strong market dominance relative to competitors like Davids Dosa Talkies, Purohit Cafe, and others, which are in a similar percentile range.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, affecting loyalty and brand reputation.
Murugan Idli Shop boasts a strong 80% customer satisfaction, a significant 18.1 percentage point increase year-over-year. CSAT is particularly high in Tamil Nadu (78%), showing positive customer sentiment during the period from May to July 2025.
Average check reveals customer spending per visit, crucial for understanding revenue trends and pricing effectiveness.
The average check for Murugan Idli Shop is 378.8 INR, a 4% decrease year-over-year. The average check varies by location, with Karnataka showing 406.8 INR and Tamil Nadu showing 372.9 INR during May-July 2025.
Outlet count indicates brand reach and accessibility, reflecting expansion strategy and market presence.
Murugan Idli Shop has 32 outlets in Tamil Nadu and 2 outlets in Karnataka. The concentration of outlets indicates a stronger presence in Tamil Nadu.
Identifying key competitors helps refine strategies by understanding customer choices and market dynamics.
Murugan Idli Shop's customers also visit Adyar Ananda Bhavan - A2B (12.20%), McDonald's (3.59%), and Saravana Bhavan (3.23%). This cross-visitation data identifies key competitors for Murugan Idli Shop.
Analyzing traffic workload by hour helps optimize staffing and service during peak times.
Traffic workload peaks between 6 PM and 9 PM, reaching a high of 62.98% around 8 PM. The lowest traffic workload occurs between 1 AM and 3 AM.
Understanding consumer demographics helps target marketing efforts and tailor products to specific groups.
Women are over-represented among Murugan Idli Shop's customers (92 affinity index), while men are slightly over-represented (102 affinity index). Gen X is highly over-represented (179 affinity index) while Gen Y and Gen Z are under-represented (81 and 88 affinity indexes, respectively).