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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Amul is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Amul performance in the India and how they change over time
See what factors influence Amul performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Amul' competitors in the India
An analysis of Amul' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength, impacting growth. Essential for strategic decisions and investment.
Amul's market performance is at the 99th percentile, which indicates a leading position in the Cafe & Restaurants industry in India. This high percentile suggests strong customer preference. Performance peers are: Shree Anandhaas, SS Hyderabad Biryani, Mango Train Catering, Sidhu Pub-Bar & Restaurant, Davids Dosa Talkies, and Phurr.
Customer satisfaction is key to loyalty and growth. Higher satisfaction often links to repeat business and positive recommendations.
Amul's overall customer satisfaction is 77%, a slight increase of 0.3 percentage points year-over-year. Odisha shows the highest satisfaction at 100% with a 62.5 percentage point increase, while Bihar shows a decrease of -3.4 percentage points at 97% satisfaction.
Average check reflects spending per customer. Tracking this helps optimize pricing and promotions for revenue maximization.
The overall average check for Amul is INR 541.5, an 80.5% increase year-over-year. Gujarat has an average check of INR 594, while Maharashtra's is INR 244. The substantial increase indicates customers are spending more per visit.
Outlet count indicates brand reach. A larger footprint often increases market share and brand awareness.
Amul has the most outlets in Maharashtra (184), followed by Gujarat (139) and Uttar Pradesh (115). This distribution shows their strongest presence is in western and northern India within the Cafe & Restaurants industry.
Knowing competitors helps refine strategies. Understanding who else customers visit informs competitive positioning.
Amul's top competitors based on customer cross-visitation are Imperial Kitchen - Venpalavattom (57.50%), CINE CAFE RESTAURANT & CINEPLEX (57.38%), Sree Annapoorna (56.20%), Rajakumari (55.86%), and Hotel Darshan (Fine Dine Restaurant) (55.81%). These brands share a significant portion of Amul's customer base.
Traffic workload reveals peak hours. This informs staffing and resource allocation to meet demand efficiently.
Amul experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (54.56%). The lowest traffic workload occurs between 1:00 and 5:00, suggesting nighttime operations are minimal.
Understanding consumer segments enables targeted marketing. Gender and generational insights guide relevant campaign development.
Women (affinity index: 103) are slightly overrepresented among Amul's consumers, while men (99) are slightly underrepresented. Gen Y (100) aligns with the average, while Gen X (84) and Gen Z (96) are underrepresented, indicating lower relative affinity.