Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MÜLLERBÄCK is ahead of most brands
Sample of brands in the same percentile
See what factors influence MÜLLERBÄCK performance in the Germany and how they change over time
See what factors influence MÜLLERBÄCK performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of MÜLLERBÄCK' competitors in the Germany
An analysis of MÜLLERBÄCK' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Understanding market performance reveals brand strength and customer preference in a competitive landscape, guiding strategic decisions.
MÜLLERBÄCK's MARKET PERFORMANCE percentile is 70, placing it in the average/above average range. This indicates a solid market presence. Peers in a similar range include Marktstüble, Café Vanilla Bar, Restaurant Kalamata, Döner Point, Flor y Canela, and Seval Grill.
Customer satisfaction is vital for brand loyalty and growth, reflecting the quality of customer experiences and driving repeat business.
Overall customer satisfaction for MÜLLERBÄCK is 35%, a decrease of 28.4 percentage points year-over-year. In Bavaria, customer satisfaction is 40%, down by 26.7 percentage points. This indicates a concerning trend requiring attention to improve customer experiences.
Outlet numbers indicate brand reach and market penetration, reflecting expansion success and potential revenue streams.
MÜLLERBÄCK has 8 outlets in Bavaria and 4 in Baden-Württemberg. This shows a regional concentration of the brand's presence, suggesting potential for expansion in other states.
Analyzing competitors identifies market rivals and customer preferences, informing competitive strategies and differentiation efforts.
Top competitors based on customer cross-visitation include Erlebnisbahnhof Gleis1 Amorbach, Eiscafé Dolce Gusto, Maxl Bäck, Schönborn, and Juliusspital Bakery, each with 12.5% cross-visitation. This suggests overlapping customer bases and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
MÜLLERBÄCK's peak traffic workload occurs between 7 AM and 6 PM, with the highest activity around 10 AM. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Segment analysis tailors marketing to specific demographics, increasing engagement and ROI, reflecting audience understanding.
Women are overrepresented among MÜLLERBÄCK's consumers, with an affinity index of 113. Gen X is also overrepresented, with an affinity index of 143. Men are underrepresented, with an affinity index of 93. This data indicates high affinity among women and Gen X customers.