Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mujinzo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mujinzo performance in the Japan and how they change over time
See what factors influence Mujinzo performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Mujinzo' competitors in the Japan
An analysis of Mujinzo' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Mujinzo, with a percentile of 99 in Japan's Cafe & Restaurants industry, is a leading brand. This shows strong market share and customer preference relative to its peers like 吟味屋 天満店, ウミネコ商店, 上里SA(下り)フードコート, 築地牛武 TSUKIJI USHITAKE, 横浜DRAセブン, and Kadoya, which are in the same performance range.
Customer satisfaction (CSAT) measures how well a brand's products/services meet expectations, influencing loyalty and repurchase rates.
Mujinzo's overall CSAT is 71%, a 7.7pp increase year-over-year, indicating improved customer perception. Niigata Prefecture shows the highest CSAT (74%), while Miyagi Prefecture lags (52%). Kanagawa Prefecture experienced a significant CSAT decrease. The CSAT peaked in June 2025 at 100.
Outlet count indicates brand reach and market penetration. Growth in outlet numbers reflects expansion and potential revenue increase.
Mujinzo has a total of 20 outlets. Niigata Prefecture has the highest concentration (8 outlets), while multiple prefectures including Shiga, Chiba, and Gunma have 2. Kanagawa, Iwate, Ibaraki, Okinawa, Osaka, and Akita prefectures each have 1 outlet, suggesting varied market presence across Japan.
Identifying top competitors reveals direct market rivals, informing competitive strategies and differentiation efforts to attract and retain customers.
Mujinzo's top competitors, based on customer cross-visitation, are McDonald's (12.22%), Matsuya (7.78%), Yoshinoya (6.67%), Tsujita (4.44%), and 日高屋 (4.44%). This indicates that Mujinzo customers also frequent these brands, possibly due to convenience, price, or menu preferences.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Mujinzo experiences peak traffic workload between 11:00 and 20:00, with the highest traffic around 12:00 and 13:00. Traffic is lowest between 0:00 and 9:00. This data enables Mujinzo to optimize staffing levels and promotions according to hourly demand.
Analyzing consumer segments by gender and generation helps tailor marketing and product strategies to specific customer groups.
Mujinzo's customer base shows a higher affinity for Women (63%) and Men (121%). Gen X has a very high affinity (304%), while Gen Y is relatively under-indexed (47%). These affinity indexes suggest targeted marketing efforts could focus on Gen X.