Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MUJI is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MUJI performance in the Japan and how they change over time
See what factors influence MUJI performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of MUJI' competitors in the Japan
An analysis of MUJI' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry in Japan.
MUJI holds a leading market position, ranking in the top 1% within the Cafe & Restaurants sector in Japan. This indicates a strong competitive advantage and high customer preference. Performance peers like cafe noone アメ村店 hold similar positions.
Indicates customer loyalty. Higher satisfaction generally correlates with repeat business and positive word-of-mouth, impacting revenue and brand reputation.
Overall customer satisfaction for MUJI stands at 67%, a decrease of 1.7 percentage points year-over-year. Satisfaction varies by region, with Fukuoka Prefecture showing high satisfaction (94%), while other regions show lower figures. Customer satisfaction decreased between April and June 2025.
It shows customer spending habits, reflecting menu pricing strategy effectiveness and customer perceived value and also impacts overall revenue.
The average check for MUJI is 1.5K JPY, a 5.7% decrease year-over-year. Kanagawa Prefecture reports an average check of 2K JPY with no growth. The average check saw fluctuations throughout the period.
It is a direct indicator of brand reach and market presence, affecting customer accessibility and overall revenue potential in the Cafe & Restaurants industry.
MUJI has multiple outlets in Japan, with Osaka Prefecture leading with 3 outlets. Several other prefectures, including Kanagawa and Fukuoka, have 2 outlets each, indicating a focused but distributed market presence.
Knowing who the competitors are, provides insights for strategic decision making, assists in understanding competitive landscape.
Starbucks (14.81%) and McDonald's (12.04%) are top competitors to MUJI, based on cross-visitation data. 店 (7.41%), Ichiran (5.56%), and Sushiro (5.56%) also attract MUJI's customers.
Understanding peak hours helps optimize staffing, manage resources, and enhance customer experience by reducing wait times and improving service efficiency.
Traffic workload for MUJI peaks between 12:00 and 15:00, with the highest workload at 12:00 (61.02%). There is minimal activity during night, indicating that the restaurant is closed. It's important to prepare for high traffic during the afternoon.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies to reach the right audience.
Women (107%) are overrepresented among MUJI's customers, with an increase of 7.08%. Men (96%) are slightly underrepresented. Gen X (162%) shows high affinity, while Gen Y (88%) is under-indexed, suggesting the brand resonate more with Gen X.