Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MTR is in the top 16% of brands
Sample of brands in the same percentile
See what factors influence MTR performance in the United Arab Emirates and how they change over time
See what factors influence MTR performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of MTR' competitors in the United Arab Emirates
An analysis of MTR' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic. It reveals competitive strength and customer preference in the Cafe & Restaurants industry.
MTR's market performance is at the 84th percentile, placing it as an average/above average performer compared to its peers in the United Arab Emirates' Cafe & Restaurants industry. This percentile indicates that MTR captures more foot traffic than the majority of brands. Performance peers in the same percentile include ZAMZAM MANDI RESTAURANT, Silk & Spice Thai Restaurant, Lounge Wish Cafe, LIMS CAFE, Charlie Khan's, and Treehouse Juicery.
Customer satisfaction (CSAT) indicates loyalty. Monitoring CSAT helps improve service and retain customers in the competitive restaurant sector.
MTR's overall customer satisfaction in the United Arab Emirates is 68%, a decrease of 15.3 percentage points year-over-year. The CSAT in Dubai is also 68%, with the same decrease. A lower CSAT score indicates a decline in customer satisfaction. Measures should be put in place to address the possible issues.
Number of outlets indicates brand reach. Tracking outlet count reveals expansion progress and market presence in the Cafe & Restaurants industry.
MTR has 1 outlet in Dubai, United Arab Emirates. The limited number of outlets suggests a need to consider expansion opportunities to increase market presence and customer accessibility.
Competitor analysis identifies key rivals. Understanding competitors' strengths and weaknesses informs strategic positioning and marketing efforts.
The top competitors for MTR, based on customer cross-visitation, are Saravana Bhavan (20%), Veganesha (10%), McDonald's (10%), Bikanervala (10%), and FOODBOWL Restaurant. (10%). These brands attract customers who also visit MTR. Strategic response can be undertaken considering this data.
Traffic workload shows peak hours. Analyzing traffic patterns optimizes staffing and resource allocation to enhance customer experience.
MTR experiences the highest traffic workload between 14:00 and 15:00 (2 PM - 3 PM), reaching a peak of 84.43. Traffic gradually increases from 7:00, remains high until 20:00 (8 PM), then declines. Staffing and resource allocation should match workload to ensure optimal service.
Consumer segments inform targeted marketing. Understanding gender and generation mix refines messaging and improves customer engagement strategies.
Women show a high affinity (86) and Men (108), suggesting that MTR's consumer base is more focused on males. Among generations, Gen Y (69) has a medium affinity. Gen Z (555) has a very high affinity. This suggest more focused actions in these areas.