Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mos Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mos Burger performance in the Japan and how they change over time
See what factors influence Mos Burger performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Mos Burger' competitors in the Japan
An analysis of Mos Burger' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, competitive strength and customer preference in the industry.
Mos Burger holds a leading position with a percentile of 99, indicating it's in the top 1% of brands. This strong market presence signifies high customer preference and competitive advantage. Peers like Yakiniku Koko Kara, Katsuya, CoCo Ichibanya, Joyfull, Italian Kitchen VANSAN and Coco's Restaurant also share this high percentile.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth.
Mos Burger's overall customer satisfaction is at 75%, a 1.4 percentage point increase year-over-year. Miyazaki Prefecture shows the highest CSAT at 100%, with a 50 percentage point increase. Gifu, Iwate, Tottori and Oita Prefectures also show high CSAT scores. This indicates generally positive customer experiences, particularly in Miyazaki.
Average check measures customer spending per visit, reflecting menu pricing, order size, and customer affluence.
The overall average check for Mos Burger is 1.1K JPY, reflecting an 8.7% year-over-year increase, suggesting higher spending per customer. Okayama, Mie and Hokkaido Prefectures have the highest average check at 1.4K JPY. This shows positive trends in revenue generation per transaction.
Number of outlets indicates brand reach and market penetration, influencing brand visibility and customer accessibility.
Mos Burger has 61 outlets in Kanagawa Prefecture, the highest number among all prefectures. Osaka Prefecture follows with 59 outlets. This demonstrates a strong presence in these key regions, reflecting strategic expansion and market coverage.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
McDonald's is the top competitor with a cross-visitation rate of 15.68%, followed by Starbucks at 9.05%. Other notable competitors include 店 at 8.41%, Sukiya at 6.56%, and Sushiro at 5.14%. These brands share customer base with Mos Burger.
Traffic workload distribution reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
Mos Burger experiences peak traffic between 10:00 AM and 7:00 PM, with the highest workload occurring at 12:00 PM (64.39%). This data indicates the busiest times for Mos Burger, influencing operational planning.
Understanding consumer segments informs targeted marketing, product development and tailored customer experiences.
Women show high affinity (85) and Men show high affinity (109). Gen X shows high affinity (126), indicating over-representation in Mos Burger's customer base, while Gen Y (89) and Gen Z (67) are under-indexed, reflecting potentially lower engagement.