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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morton's The Steakhouse is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Morton's The Steakhouse performance in the Philippines and how they change over time
See what factors influence Morton's The Steakhouse performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Morton's The Steakhouse' competitors in the Philippines
An analysis of Morton's The Steakhouse' competitors in the Philippines
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, reflecting brand's share of foot traffic in the industry.
Morton's The Steakhouse holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates high market standing relative to competitors like Wildflour Restaurant, Pizza Hut, Samgyeopsal House, Tong Yang, Ayala Malls Feliz, and Cabana Restaurant.
Average check reflects spending per customer. Monitoring it helps assess pricing strategies and identify upselling opportunities to maximize revenue.
The average check for Morton's The Steakhouse in Metro Manila is 2816.67 PHP. The average check remained constant throughout April, May and June 2025. Continued monitoring will determine if changes in operations or marketing impact the value.
Outlet count shows brand reach. Tracking growth indicates expansion success and market penetration, vital for assessing business development.
Morton's The Steakhouse has 1 outlet located in Metro Manila. This represents the brand's current physical presence. Any future growth or decline should be closely monitored to stay abreast of the impact of that change.
Competitor analysis reveals key rivals. Understanding cross-visitation patterns informs strategies to attract customers from competing brands.
Top competitors for Morton's The Steakhouse based on cross-visitation are Gerry's Grill (5.77%), Grace Park Dining by M (5.77%), Texas Roadhouse (3.85%), Bizu Mitsukoshi (3.85%), and CIBO (3.85%). These brands are frequently visited by Morton's customers.
Understanding consumer segments allows for targeted marketing, ensuring that messages resonate with the most relevant audiences, improving engagement.
Morton's The Steakhouse shows a higher affinity among women (141%) compared to men (76%). Among generations, Gen X (171%) and Gen Y (104%) show higher affinity, while Gen Z (59%) is under-indexed. Tailoring marketing to these segments may optimize engagement.