Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
CIBO is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence CIBO performance in the Philippines and how they change over time
See what factors influence CIBO performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of CIBO' competitors in the Philippines
An analysis of CIBO' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, crucial for strategic decisions and investment prioritization.
CIBO, with a market performance percentile of 99 in the Philippines' Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market share and significant customer preference compared to competitors like OM Boracay, Cow, Lydia's Seafood Restaurant, Tyvo Overlooking Grill & Cafe Antipolo, Lydia's Lechon, and Kuya J Restaurant, all within the same top percentile range.
Customer satisfaction (CSAT) is crucial as it reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
CIBO boasts a 93% overall CSAT, a 2.6 percentage point increase year-over-year. Central Visayas leads with 98% satisfaction (up 14.1pp), followed by Metro Manila (93%, up 1.8pp) and Negros Island Region (92%, up 4.1pp). This indicates strong customer approval across regions, particularly notable growth in Central Visayas.
Average check indicates customer spending per visit, reflecting menu pricing strategy, customer affluence, and the effectiveness of upselling efforts.
CIBO's overall average check is PHP 1.4K, up 6.1% year-over-year. Calabarzon has the highest average check at PHP 1.5K, while Central Visayas and Metro Manila both average PHP 1.4K. Negros Island Region reports PHP 1.2K. This suggests varying spending habits across regions, with Calabarzon customers spending slightly more on average.
Outlet count reflects brand reach and expansion strategy, indicating market penetration and accessibility to customers in different locations.
CIBO has 20 outlets in Metro Manila, 2 each in Calabarzon and Central Visayas, and 1 in Negros Island Region. This distribution highlights a strong presence in Metro Manila, with more limited but similar reach in Calabarzon and Central Visayas and a single outlet presence in Negros Island.
Understanding competitors is key for strategic positioning and identifying opportunities to differentiate and capture market share effectively.
CIBO's top competitors, based on customer cross-visitation, are Gerry's Grill (6.55%), Starbucks (3.57%), Texas Roadhouse (3.57%), TGI Fridays (2.98%), and Army Navy Burger + Burrito (2.38%). This indicates that CIBO customers also frequent these establishments, suggesting potential areas for competitive analysis and differentiation.
Traffic workload analysis by hour helps optimize staffing, manage resources, and tailor marketing efforts to match peak customer activity times.
CIBO experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload at 7:00 PM (58.93%) and 8:00 PM (59.18%). Traffic is minimal between midnight and 9:00 AM. This information can inform staffing and promotional strategies.
Analyzing consumer segments informs targeted marketing, product development, and positioning, optimizing engagement and ROI by aligning with specific demographics.
CIBO's customer base shows a higher affinity towards women (140 index), while men are under-indexed (77 index). Among generations, Gen Z shows high affinity (125 index), followed by Gen X (102 index), while Gen Y is under-indexed (90 index). This affinity analysis reveals which segments are more strongly represented within CIBO's customer base.