Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morrisons is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Morrisons performance in the Italy and how they change over time
See what factors influence Morrisons performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Morrisons' competitors in the Italy
An analysis of Morrisons' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference.
Morrisons has a market performance percentile of 97 in Italy's Cafe & Restaurants industry, indicating a leading position. This means Morrisons outperforms most competitors in attracting customers. Performance peers in a similar range include Osteria del Maso, da Etta, Alcova del Frate, Pizza Guys, Locanda del Marinaio, and IL Conte Zio Cucina Romana e non, all at percentile 97.
Customer Satisfaction (CSAT) reflects customer contentment, directly impacting loyalty, brand reputation, and revenue growth.
Morrisons' overall CSAT is 71%, a decrease of 16.6 percentage points year-over-year. This indicates a significant decline in customer satisfaction. In Lazio, the CSAT mirrors the overall trend, also at 71% with a similar decrease, suggesting a widespread issue.
Average check reveals spending habits, influencing revenue strategies, menu optimization, and customer value perception.
The overall average check for Morrisons is 25.3 EUR, a 13.9% increase year-over-year, indicating customers are spending more per visit. In Lazio, the average check is also 25.3 EUR with no growth value provided, but the upward trend suggests positive revenue implications.
Outlet count signifies brand reach, shaping market penetration, competitive intensity, and expansion potential.
Morrisons has 2 outlets in Lazio. This limited number of locations could constrain overall market reach and requires strategic evaluation for expansion opportunities.
Competitor analysis identifies key rivals, informing differentiation, competitive positioning, and strategic responses.
The top competitors that Morrisons' customers also visit are Scholars Lounge Irish Pub and McDonald's (both at 7.14% cross-visitation), followed by Osteria da Fortunata, Antica Friggitoria La Masardona Roma, and La Soffitta Renovatio (all at 4.76%). This indicates shared customer interest and informs competitive strategies.
Traffic workload shows peak hours, guiding staffing, promotions, and operational efficiency for optimal customer experience.
Morrisons experiences peak traffic workload between 21:00 and 23:00, reaching a high of 58.71% at 22:00. Traffic is low during the morning hours (0:00-8:00). This data indicates when Morrisons is most busy and informs resource allocation.
Consumer segments shape targeted strategies, optimizing marketing and positioning for higher engagement and ROI.
Morrisons sees a higher affinity among women (52%, -34.91 delta) and a very high affinity among men (136%, +26.55 delta). Generation affinity shows Gen X at 96% (-3.24 delta), Gen Y at 106% (+4.54 delta), and Gen Z at 237% (+100 delta). This suggests targeted marketing can focus on highly represented segments like men and Gen Z.