Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Moonlight Cake House is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Moonlight Cake House performance in the Malaysia and how they change over time
See what factors influence Moonlight Cake House performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Moonlight Cake House' competitors in the Malaysia
An analysis of Moonlight Cake House' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength through foot traffic share, indicating competitive standing and customer preference in the cafe & restaurant sector.
Moonlight Cake House holds a leading market performance percentile of 97 in Malaysia's Cafe & Restaurant industry, placing it in the top 3% of brands. This strong position reflects high customer preference. Performance peers include RNR SG BULOH, IQAN BAKAR CHERAS, 拼碗碗 小碗菜 • Pin Wan Wan Mini Bowl | 中式快餐 @ KSL City Mall, Hillrise Coffee 16 Canning Garden, AN NASS BISTRO, and SUSHI PLUS, all within the same percentile range, indicating similar foot traffic.
Customer satisfaction is key to brand loyalty and repeat business, directly impacting revenue and long-term growth in the competitive cafe & restaurant market.
Moonlight Cake House shows an overall customer satisfaction of 61%, a significant increase of 5.2 percentage points year-over-year. Selangor demonstrates high customer satisfaction at 76%, with a notable growth of 32.9 percentage points. Kuala Lumpur and Johor show lower satisfaction levels at 45% and 41% respectively, both experiencing negative growth. This indicates the need to focus on improving customer experience in Kuala Lumpur and Johor.
Average check reflects customer spending habits and menu pricing effectiveness, impacting overall revenue and profitability in the cafe & restaurant industry.
The overall average check for Moonlight Cake House is 44.9 MYR, showing a substantial increase of 42.6% year-over-year, suggesting customers are spending more per visit. Selangor has an average check of 37.4 MYR. This suggests pricing strategies are effective at increasing revenue per transaction, which is positive for profitability. Dynamic data shows fluctuations throughout the observed months.
Outlet count indicates brand reach and market penetration, influencing customer accessibility and overall revenue potential in the cafe & restaurant sector.
Moonlight Cake House has 7 outlets in Johor, 3 in Kuala Lumpur and 2 in Selangor. Johor has the highest number of outlets, indicating a strong presence in that region. Kuala Lumpur and Selangor have fewer outlets, suggesting potential for expansion in these areas to increase market reach.
Identifying key competitors and their cross-visitation rates helps understand market dynamics and customer preferences for strategic positioning and marketing.
Top competitors for Moonlight Cake House based on customer cross-visitation include ZUS Coffee (7.69%), Togather 讲饮讲吃 (5.13%), Say Yes Cafe (5.13%), Rasa Sayang Nanyang Cafe (Taman Universiti) (5.13%), and Sushi Zento (5.13%). This indicates customers who visit Moonlight Cake House also frequent these establishments, potentially due to similar offerings or location convenience.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation to enhance customer experience and operational efficiency.
Moonlight Cake House experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (65.29%). Traffic is minimal between 0:00 and 7:00. Staffing should be increased during peak hours to handle the higher customer volume efficiently. Resources need to be allocated for off-peak hours.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning strategies, maximizing engagement and brand resonance.
Moonlight Cake House's customer base shows high affinity with both women (98) and men (102). Among generations, Gen Z is over-indexed (105) suggesting a younger customer base with high brand affinity, while Gen Y is around average(100), and Gen X is under-indexed (68). This shows Gen X affinity is low.