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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MOMO MAGIC CAFE is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MOMO MAGIC CAFE performance in the India and how they change over time
See what factors influence MOMO MAGIC CAFE performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of MOMO MAGIC CAFE' competitors in the India
An analysis of MOMO MAGIC CAFE' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
MOMO MAGIC CAFE holds a leading position in India's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This strong position indicates a significant market share and high customer preference compared to its competitors like Mulley's Restaurant, BALAJI SANTOSH FAMILY DHABA (SALASAR ), The Cherry Tree Cafe, PEG BRO, Feast and Pasta La Vista, all also at 99 percentile.
Customer satisfaction is crucial to understand customer loyalty and identify areas for improvement to boost brand image.
Overall customer satisfaction for MOMO MAGIC CAFE is at 63%, a decrease of 12.1 percentage points year-over-year. Satisfaction varies by state: Haryana (90%), Telangana (85%), Tripura (75% with growth), and Assam (13% with significant decline). Tripura demonstrates positive growth, while Assam shows considerable customer satisfaction decline, suggesting a need for targeted improvement strategies in specific regions.
Average check reveals spending habits, showing customer value per visit and enabling revenue strategy optimization.
The overall average check for MOMO MAGIC CAFE is 386.6 INR, showing a 5.9% increase year-over-year. Average check varies by state, with Bihar at 546.7 INR, Tripura at 463.6 INR, Haryana at 380 INR, and Telangana at 300 INR. The data suggests varying spending capacity and menu preferences across different regions, highlighting opportunities for targeted pricing and promotional strategies.
Outlet count reveals brand presence and reach, reflecting market penetration and growth strategy effectiveness.
MOMO MAGIC CAFE has a varying number of outlets across different states in India. Bihar has the highest number with 14 outlets, followed by Assam with 5. Uttar Pradesh, Maharashtra, and West Bengal each have 3 outlets. Arunachal Pradesh, Madhya Pradesh, Haryana, and Jharkhand each have 2 outlets, while Telangana has 1 outlet, indicating a geographically diverse but uneven distribution of brand presence.
Identifying main competitors by cross visitation allows strategic positioning and reveals competitive advantages in the market.
The main competitors for MOMO MAGIC CAFE, based on customer cross-visitation, are Wow! Momo (19.10%), Chaska chilli (16.85%), Cafe Coffee Day (16.85%), New TASTY BITES (16.85%), and FAST FOOD CENTER (16.85%). This indicates that customers who visit MOMO MAGIC CAFE also frequent these establishments, showing a competitive overlap in customer preferences and potential areas for MOMO MAGIC CAFE to differentiate and capture a larger market share.
Traffic workload reveals peak hours, enabling optimal staffing, inventory, and promotions to maximize efficiency.
Traffic workload for MOMO MAGIC CAFE peaks between 11 AM and 9 PM, with the highest traffic between 5 PM and 7 PM. This data suggests the need for optimal staffing and resource allocation during these peak hours to ensure efficient service and customer satisfaction. Conversely, traffic is significantly lower during the early morning hours (1 AM to 7 AM), indicating opportunities for operational adjustments during off-peak times.
Understanding customer demographics helps tailor marketing, improve customer experience, and drive loyalty.
MOMO MAGIC CAFE's consumer base shows a higher affinity towards women (88 index, which is under-indexed) and men (104 index, which is over-indexed). Gen Y shows an affinity index of 109 (over-indexed), while Gen X shows 76 (under-indexed) and Gen Z shows 70 (under-indexed). This indicates that the brand is mostly popular among man and Gen Y.