Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MiX is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence MiX performance in the Russia and how they change over time
See what factors influence MiX performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of MiX' competitors in the Russia
An analysis of MiX' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
MiX holds the 91st percentile, categorizing it as a leading brand. This means MiX captures more customer traffic compared to most competitors. Performance peers in the same range include Крымские чебуреки, Sin'ora Pomidora, Coffee, Суши Fantasy, Traktir Sergeyevskiy, and Oberon.
Customer Satisfaction reflects the degree to which customers' needs and preferences are fulfilled, directly impacting brand loyalty and revenue.
MiX's overall customer satisfaction (CSAT) is 57%, which is a significant decrease of 42.9 percentage points compared to the previous year. In the Central Federal District, CSAT also stands at 57% with the same decrease. This substantial drop indicates a potential issue in service quality or customer experience that requires immediate attention.
Number of Outlets shows geographic presence and market reach, directly influencing brand accessibility and potential revenue streams.
MiX has 12 outlets located in the Central Federal District. This indicates its physical presence and coverage within this specific region, suggesting focus area for its operations.
Competitor analysis identifies key rivals and their customer overlap, revealing competitive dynamics and potential areas for market differentiation.
The top brands that MiX's customers also visit are Pims and Вкусно — и точка, both with a cross-visitation rate of 100%. This high overlap suggests these brands are strong competitors attracting similar customer segments.
Traffic Workload reveals peak hours, helping optimize staffing and resource allocation to meet customer demand effectively and improve service.
MiX experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload around 1:00 PM (63.25%). Minimal traffic is observed from midnight to 7:00 AM, and from 9:00 PM to 11:00 PM. This suggests operational adjustments focused on daytime demand.