Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
미소야 is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence 미소야 performance in the South Korea and how they change over time
See what factors influence 미소야 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of 미소야' competitors in the South Korea
An analysis of 미소야' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s foot traffic share, revealing competitive strength and customer preference in the industry.
미소야's Market Performance is at the 95th percentile, indicating a leading position. This shows strong customer preference and outperforms most competitors. Performance peers in a similar range include 스시마이우 해운대점, 함흥면옥 압구정점, 만두집, 솥뚜껑 닭볶음탕, 강릉집, and 삼대광양불고기집.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential across different regions.
미소야 has 29 outlets in Gyeonggi, representing the largest concentration. Other states have significantly fewer outlets, indicating uneven distribution and potential expansion opportunities in regions like North and South Chungcheong.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategy and market positioning to gain advantage.
The top competitors for 미소야 based on customer cross-visitation are McDonald's, 광화문해물, Neung Ra Do, Layer Studio, and 마녀김밥 대치점, each with a cross-visitation rate of 14.29%. This indicates shared customer interests and potential competitive overlap.
Traffic workload reveals peak hours, crucial for staffing, resource allocation, and promotional timing to maximize efficiency and customer satisfaction.
미소야 experiences peak traffic between 11 AM and 7 PM, with the highest workload occurring at 12 PM. Traffic is lowest between midnight and 6 AM, indicating a need for optimized staffing and resource allocation based on these hourly trends.
Consumer segments highlight key demographics, enabling targeted marketing and product development to better meet specific customer needs and preferences.
Men (Gen Y) are overrepresented in 미소야's customer base. The affinity index for Men is 160%, while for Gen Y is 193%, indicating a high affinity. Tailoring marketing and products to appeal to these groups could enhance engagement.